Senior Marketing Manager Strategy & Analytics (m/w/d)

whatchado GmbH; München; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Ein etabliertes Unternehmen sucht einen Senior Marketing Manager, der umfassende Marketingkonzepte für große Partner im Lebensmitteleinzelhandel entwickelt. In dieser spannenden Rolle sind Sie für die strategische Entwicklung von Partnern verantwortlich, erstellen Analysen zur Optimierung von Marketingkampagnen und präsentieren Ihre Konzepte auf Managementebene. Mit flexiblen Arbeitszeiten und einem Fokus auf individuelle Entwicklung bietet diese Position die Möglichkeit, in einem dynamischen Umfeld zu wachsen und innovative Marketingstrategien zu gestalten. Wenn Sie eine Leidenschaft für Marketing und Analytics haben, ist dies die perfekte Gelegenheit für Sie.

Leistungen

Individuelle Weiterbildung

Gesunde Snacks

Flexible Arbeitszeiten

30 Urlaubstage

Bonusprogramm für Wohlbefinden

Kostenübernahme für Deutschland-Ticket

Soziale Veranstaltungen

Qualifikationen

• Mindestens 5 Jahre Erfahrung in Marketing, Analytics oder Management Consulting.
• Starke konzeptionelle und analytische Fähigkeiten.

Aufgaben

• Entwicklung und Management umfassender Marketingkonzepte für Partner im Lebensmitteleinzelhandel.
• Erstellung von Analysen zur Ableitung von Erkenntnissen für Marketingkampagnen.

Kenntnisse

Marketing

Analytical Skills

Project Management

Strategic Thinking

Presentation Skills

Multichannel Marketing

Business Case Calculation

English Language

German Language

Ausbildung

University Degree in Marketing

Jobbeschreibung

Senior Marketing Manager Strategy & Analytics (m/f/d)

Most people are familiar with the term PAYBACK. We'd love to introduce ourselves to you in a bit more detail. You probably know PAYBACK—either from the question at the checkout or through our widely used shopping app. And of course, we hope you answer with “Yes” at the checkout, because with us, you collect more than just °Points. Whether you're a customer, partner, or colleague: with PAYBACK, every action becomes a rewarding experience.

PAYBACK is the leading loyalty program in Germany and one of the largest and most effective marketing platforms in the world. As a pioneer of the data economy, we develop all technical solutions ourselves right here in Munich. Development is something you can do with us, too—both for yourself and together with us for the PAYBACK program.

We’re excited to meet you!

YOUR TASKS

1. You develop and manage comprehensive marketing concepts and the corresponding processes for initiatives of the largest PAYBACK partners in the grocery retail sector.
2. You support the strategic development of partners with regard to satisfaction, partner goals, and uplift potential.
3. You regularly create analyses to derive insights for marketing campaigns.
4. You quickly and precisely translate complex content into management-ready presentations and can effectively present them to various stakeholders (C-level, partners).
5. You enjoy calculating business cases for decision-making proposals for our partners.
6. You prepare performance metrics and derive optimization potential to enhance performance.
7. You excel at goal-oriented project management of cross-functional teams to successfully implement innovative marketing concepts.

YOUR PROFILE

1. You have a university degree with a focus on marketing or a comparable qualification.
2. You have at least 5 years of professional experience in marketing, analytics, or management consulting.
3. You demonstrate a senior presence, assertiveness, and strategic thinking.
4. You possess strong conceptual and analytical skills and can quickly and effectively grasp complex issues.
5. You can visually and clearly prepare and present marketing concepts and analyses at the management level.
6. You are familiar with all processes related to multichannel marketing (offline, online, mobile) – from target group definition to performance evaluation.
7. KPIs, CPO, TKP, and Customer Journey are not foreign concepts to you.
8. You have excellent German and English language skills, both written and spoken.

OUR OFFER

1. Grow like a Pro: Continue learning through individual professional development, grow with us to shape our future together.
2. Tasty Breaks: Every visit to our ESSZIMMER tastes like a short visit to Italy – also for vegetarians and vegans.
3. Do it your way: In-house KINDERZIMMER, flexible working hours, 30 vacation days and up to 2 days working from home per week.
4. Move it, move it: Our bonus program for your well-being - have fun in our 24/7 TURNHALLE and enjoy our goodies for your body and mind during our health weeks.
5. Get Together: Meet and spend leisure time with colleagues – in our SPIELZIMMER, at a Coffee Date, be part of our popular Social Days, ski events and seasonal highlights such as Christmas parties, summer parties and team events.
6. Easy Going: Coming to the office is not only fun, but also affordable - we cover the costs of your "Deutschland-Ticket".