Senior Marketing Manager (m / f / d)

casavi; München; Hybrid; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

A leading B2B PropTech company in Munich seeks a B2B Marketing Manager to enhance its marketing strategies. The role involves crafting campaigns, utilizing AI in marketing, and managing external agencies. Candidates should have a firm grasp of brand positioning, campaign management, and web maintenance. This position benefits from hybrid work options, generous time off, and a supportive team culture.

Leistungen

Flexible & hybrid working time models

60 days workation in the EU

Daycare allowance

Company pension scheme

Discounted EGYM Wellpass membership

Regular company events

Qualifikationen

• At least 3 years of experience in B2B Marketing is required.
• Experience with Salesforce, Pardot, and WordPress for CRM and Marketing automation.
• Integrated AI tools in marketing strategies.

Aufgaben

• Develop value propositions and manage cross-channel campaigns.
• Drive AI usage in Marketing and ensure consistent brand presence.
• Analyze marketing effectiveness and iteratively improve strategies.

Kenntnisse

B2B Marketing

Agency Management

AI Integration

Brand Positioning

Organizational Skills

Storytelling

Ausbildung

Experience in Marketing

Fluent in German and English

Tools

Salesforce

Pardot

WordPress

Jobbeschreibung

• Product marketing & positioning : You develop value propositions messaging frameworks and strong storylines for product features and innovations - in close collaboration with Product Sales and Customer Success.
• Campaign & growth management : You design and manage holistic cross-channel campaigns (e.g. feature releases industry initiatives webinars events) - from the initial idea to the evaluation of success.

Email marketing & campaign development : You develop targeted email campaigns. You formulate effective content segment target groups and optimise dispatch and performance based on relevant KPIs.

• AI-driven marketing & innovation : You actively drive the use of AI in Marketing - e.g. in content creation targeting or brainstorming new formats.
• Agency management : You coordinate external agencies - and ensure that our brand has a consistent clear and innovative presence.
• Strategic coordination : You bring cross-functional teams (Content Performance Product Sales) together to plan and implement campaigns effectively.
• Marketing analytics & performance : You analyse the effectiveness of our measures in a data-driven manner identify learnings and iteratively develop our Marketing strategy.

Your profile

• You have at least 3 years of experience in B2B Marketing
• You have solid experience in maintaining and developing websites with WordPress and Clay as well as in using Salesforce and Pardot to implement CRM processes and Marketing automation
• You have already integrated and successfully used various AI tools in Marketing
• You have a strong sense of brand positioning targeting and effective storytelling
• You develop strategic campaigns with a clear focus on performance and conversion
• You are an organisational talent with a high degree of personal responsibility and initiative
• You have experience in managing agencies freelancers and cross-functional teams
• You speak German at native speaker level and have a very good command of English

Why us

• An ambitious and friendly team that prefers to work with agile methods - as evidenced by our Kununu score of 4.6
• Flexible & hybrid working time models
• 60 days per year workation in the EU & 2 days social leave
• Regular company events
• Daycare allowance & company pension scheme
• Discounted membership of EGYM Wellpass & sports offers

You want to be part of our success story

Are you a team player looking for an opportunity to grow in an international and agile environment Then join our team! Apply now and tell our Recruiting Manager Anna why you are the right person for this position. We look forward to receiving your application with your CV earliest possible starting date and salary expectations. Please send your application documents in German or English.

Fancy a comprehensive look behind the scenes at casavi Follow us on Instagram @casavipeople and find out what team life at casavi is like.

About us

casavi is a leading B2B PropTech company based in Munich Germany. Founded in 2015 we have growing rapidly and our solution is now used by more than 1600 property managers across DACH and Italy managing 3 million residential units on the casavi platform. Having surpassed 10M in ARR our mission is to become the leading operating system for residential property management in Europe.

Required Experience :

Manager

Key Skills

EAM,Electrical Controls,Design Management,ABB,Document Control,Corporate Development

Employment Type : Full-Time

Experience : years

Vacancy : 1