Senior Marketing Manager (m / f / d)

casavi; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading B2B PropTech company based in Munich is seeking a Marketing Manager to drive product marketing and manage cross-channel campaigns. The ideal candidate has over 3 years of B2B marketing experience, proficiency in WordPress, Salesforce, and AI-driven marketing strategies, along with native-level German. This role offers a flexible, hybrid working model and various employee benefits, fostering a supportive work environment.

Leistungen

Flexible working time models

60 days workation in the EU

Company pension scheme

Corporate benefits

Sports offers

Qualifikationen

• At least 3 years of experience in B2B marketing.
• Solid experience managing websites and CRM processes.
• Experience in integrating AI tools for marketing.

Aufgaben

• Develop product marketing strategies and value propositions.
• Design and manage cross-channel campaigns from idea to evaluation.
• Analyze marketing performance and adapt strategies accordingly.

Kenntnisse

B2B marketing experience

Website management using WordPress

Salesforce & Pardot experience

AI tools integration

Strong storytelling

Campaign strategy development

Team management

Fluent German and English

Tools

WordPress

Salesforce

Pardot

Jobbeschreibung

Your mission

• Product marketing & positioning: You develop value propositions, messaging frameworks, and strong storylines for product features and innovations - in close collaboration with Product, Sales, and Customer Success teams.
• Campaign & growth management: You design and manage holistic cross-channel campaigns (e.g., feature releases, industry initiatives, webinars, events) - from initial idea to success evaluation.
• Email marketing & campaign development: You create targeted email campaigns, segment target groups effectively, and optimize dispatch and performance based on relevant KPIs.
• AI-driven marketing & innovation: You actively promote the use of AI in marketing, such as content creation, targeting, or brainstorming new formats.
• Agency management: You coordinate external agencies, ensuring a consistent, clear, and innovative brand presence.
• Strategic coordination: You bring together cross-functional teams (Content, Performance, Product, Sales) to plan and execute campaigns effectively.
• Marketing analytics & performance: You analyze the effectiveness of measures in a data-driven manner, identify learnings, and iteratively develop our marketing strategy.

Your profile

• At least 3 years of experience in B2B marketing.
• Solid experience with maintaining and developing websites using WordPress and Clay, and in using Salesforce and Pardot for CRM processes and marketing automation.
• Experience in integrating and successfully using various AI tools in marketing.
• Strong sense of brand positioning, targeting, and effective storytelling.
• Ability to develop strategic campaigns focused on performance and conversion.
• Organizational talent with a high degree of personal responsibility and initiative.
• Experience managing agencies, freelancers, and cross-functional teams.
• Native-level German proficiency and very good command of English.

Why us

• An ambitious and friendly team that prefers agile methods, as reflected by our Kununu score of 4.6.
• Flexible & hybrid working time models.
• 60 days per year workation in the EU & 2 days social leave.
• Regular company events.
• Daycare allowance & company pension scheme.
• Corporate benefits.
• Discounted membership of EGYM Wellpass & sports offers.
• Diverse development opportunities.

Join our success story

If you're a team player seeking growth in an international, agile environment, apply now! Tell our Recruiting Manager Anna why you're the right fit for this position. We look forward to your application, including your CV, earliest possible start date, and salary expectations. Applications can be in German or English.

Follow us on Instagram @casavipeople to get a behind-the-scenes look at team life at casavi.

About us

casavi is a leading B2B PropTech company based in Munich, Germany. Founded in 2015, we have grown rapidly, with over 1600 property managers across DACH and Italy using our platform to manage 3 million residential units. Surpassing 10M in ARR, our mission is to become Europe's leading operating system for residential property management.

Required Experience:

Manager

Key Skills

EAM, Electrical Controls, Design Management, ABB, Document Control, Corporate Development

Employment Type: Full-Time

Experience: years

Vacancy: 1