Senior Marketing Manager Loyalty - Lieferando

Just Eat Takeaway.com; Berlin; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

Join Just Eat Takeaway.com as a Senior Marketing Manager, leading customer retention strategies within the German marketing team. This vital role will focus on enhancing customer loyalty and driving successful campaigns, impacting both local and national engagement strategies. A dynamic environment awaits you to contribute to growth in one of the leading food delivery platforms.

Leistungen

Creative and dynamic work environment

Opportunities for personal and professional growth

Supportive and inclusive company culture

Qualifikationen

• Strong knowledge of the German market.
• Seasoned experience in Marketing, preferably with CRM or Loyalty focus.
• Proven ability to develop loyalty programs with measurable impacts.

Aufgaben

• Own the development and execution of loyalty marketing strategy across Germany.
• Build and optimize multi-channel campaigns to increase customer lifetime value.
• Monitor performance and ROI of loyalty efforts and implement re-engagement strategies.

Kenntnisse

Fluency in German

Fluency in English

Analytical skills

Project management

CRM experience

Jobbeschreibung

Ready for a Challenge

Then Just Eat Takeaway.com might be the place for you. We’re a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery, and convenience partners across the globe.

About this role:

As a Senior Marketing Manager within our German marketing team, you will be responsible for developing and executing strategies that drive customer retention, increase order frequency, and deepen customer loyalty. Reporting to the Head of Customer Engagement for Germany, you will lead initiatives that enhance the lifetime value of our users and reinforce emotional and functional loyalty to our brand.

Your work will be essential in shaping how we engage with our customers, driving campaigns and programs that reward and retain them. You’ll collaborate across local and central teams to create integrated strategies that address both national and city-level goals, focusing on how loyalty contributes to our broader marketing objectives.

These are some of the key ingredients to the role:

• Own the development and execution of loyalty marketing strategy across Germany.
• Build and optimize multi-channel campaigns to increase customer lifetime value and repeat order frequency.
• Launch and manage loyalty and rewards initiatives, including A/B testing, segmentation strategies, and lifecycle marketing.
• Partner with the local German team, but also Global Retention, Product, Creative, and Data teams to ensure loyalty initiatives align with brand, supply priorities, and city-specific dynamics.
• Monitor performance and ROI of loyalty efforts, continuously using data and insights to identify opportunities and proactively implement re-engagement and win-back strategies.

What will you bring to the table?

• Fluent in German and English (written and spoken); strong knowledge of the German market.
• Seasonal experience in Marketing, preferably with a focus on CRM or Loyalty, ideally in food delivery, e-commerce, or tech.
• Proven ability to develop and scale loyalty or engagement programs that drive measurable business impact.
• Comfortable working in dynamic environments, collaborating with internal and external stakeholders.
• Analytical and data-driven, with the ability to translate insights into actionable strategies.
• Strong prioritisation and organisational skills, with the ability to manage projects and evaluate results.
• Positive attitude, open-minded, and adaptable with a test-and-learn approach.

Here is our offer

Here at Just Eat Takeaway.com, we offer our colleagues the chance to develop and grow alongside top talent in one of the world’s leading food delivery companies. By providing a creative, dynamic, and innovative environment, we empower our people and give them the ingredients for success.

At JET, this is on the menu:
Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.

Fun, fast-paced and supportive, the JET culture is about movement, growth and about celebrating every aspect of our JETers. Thanks to them we stay one step ahead of the competition.

Inclusion, Diversity & Belonging:
No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com. We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colorful selves to work every day.

What else is cooking?
Want to know more about our JETers, culture or company? Have a look at our career site where you can find people's stories, blogs, podcasts and more JET morsels.

Are you ready to take your seat? Apply now!

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