Senior Marketing Manager Germany (all genders) - Maternity Cover

Zalando; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading fashion e-commerce platform based in Berlin is seeking a Senior Marketing Manager (maternity cover) to manage local marketing efforts and develop campaigns that strengthen the brand presence in Germany. Candidates should have a strong marketing background, fluency in German and English, and experience in sports marketing. This role offers a hybrid working model and various employee benefits.

Leistungen

Employee shares program

40% off fashion and beauty products

Hybrid working model

27 days of vacation

Health and wellbeing options

Qualifikationen

• 5-7 years of professional experience with Marketing.
• Demonstrable knowledge of sports marketing and sponsorship principles.
• Profound knowledge of the German market.

Aufgaben

• Manage local marketing activities in Germany.
• Implement media strategy and plan for the German market.
• Drive development and execution of sports marketing initiatives.

Kenntnisse

English fluency

German fluency

Project management

Stakeholder management

Analytical skills

Creative problem solving

Ausbildung

Degree in Business Administration or Marketing

Tools

Excel

Jobbeschreibung

Overview

Senior Marketing Manager Germany (all genders) - Maternity Cover

In this Berlin-based role, as a Senior Marketing Manager, you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Germany. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in the market as well as driving relevant traffic to our local site and app. This role is a maternity cover and has a limited contract until December 2026.

Responsibilities

• Implement a local touchpoint and media strategy for the German market in line with the country strategy and overall marketing strategy. Manage the marketing budget for the German market including spend planning and reporting, in alignment with the Team Lead. Ensure the implementation of the media strategy and plan in collaboration with the DE Marketing Team’s Media Senior Manager.


• Drive the development and execution of sports marketing and sponsorship initiatives, ensuring strategic alignment and impactful activations that elevate brand presence and foster strong fan engagement.


• Steer our local Creative and Influencer Marketing agencies to ensure the best possible campaign execution together in alignment with the DE Marketing Team.


• You will steer all marketing channels & touchpoints towards a consistent customer KPI management with local insight knowledge for all marketing activities.


• Localise and execute global campaigns across all relevant touchpoints in collaboration with the relevant teams (e.g. central Global Marketing Communication & Creative team, Retail, PR, Digital Media).


• Develop and implement additional local marketing activities, discover insights and sources of growth to support the overall strategy. Be the expert of the market and up to date with the latest trends.


• Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touchpoints.

Qualifications

• Degree in Business Administration or Marketing and strong understanding of the various Offline and Online Marketing Channels with focus on strategic media planning. 5-7 years of professional experience with Marketing.


• Working language is English, but also fluent in German is a must.


• Demonstrable knowledge of sports marketing and sponsorship principles and strategies, coupled with a genuine passion for the sports industry.


• Creative problem solving skills and a sharp focus on impact.


• Excellent stakeholder management with the ability to build trusted relationships both internally and externally (incl. Media, Creative and Influencer Marketing agency).


• Very strong project management skills.


• Profound knowledge of the German market.


• Strong Excel knowledge with great analytical and reporting skills. Well organised and good communicator.

If you think you have what it takes, we encourage you to apply even if you don\'t meet every single requirement. You may just be the right candidate for this or other roles!

Offer and Benefits

• Employee shares program


• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners


• 2 paid volunteering days a year


• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration


• Work from abroad for up to 30 working days a year


• 27 days of vacation a year to start


• Relocation assistance available (subject to prior agreement)


• Family services, including counselling and support


• Health and wellbeing options (including Gympass)


• Mental health support and coaching available

Inclusive by design

At Zalando, our vision is to be inclusive by design. This vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy

Our employee resource groups

Job Details

• Seniority level: Mid-Senior level


• Employment type: Full-time


• Job function: Marketing and Sales


• Industries: Technology, Information and Internet, Retail, and IT Services and IT Consulting