Performance Marketing Manager - German speaker

Emma – The Sleep Company; Frankfurt; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Join Emma – The Sleep Company as a Performance Marketing Specialist. You'll lead and optimize marketing campaigns across various platforms, collaborate with multinational teams, and contribute to driving impactful strategies to enhance brand visibility. We're looking for analytics-driven individuals with German and English fluency to join our dynamic community.

Leistungen

Discounts on products

Opportunity for collaboration with multinational teams

Pet-friendly environment

Exciting events

Tools for personal growth and ownership

Qualifikationen

• 3–5 years in performance marketing.
• Experience with marketing analytics tools (GA4, Looker).
• Strong analytical and communication skills.

Aufgaben

• Plan and optimize paid marketing campaigns.
• Develop performance marketing strategies aligned with business objectives.
• Analyze campaign performance and inform strategic decisions.

Kenntnisse

Analytical skills

Performance marketing strategies

A/B testing

Campaign optimization

Budget management

Communication

Independence

Fluency in English

Fluency in German

Jobbeschreibung

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

What you´ll do:

• Plan, launch, and optimize paid marketing campaigns across channels including Google Ads, Meta, YouTube and TV (linear & streaming/CTV).
• Develop and implement performance marketing strategies aligned with business objectives (ROAS, CR, etc.).
• Analyze campaign performance using platforms like GA4, attribution tools, and in-house dashboards to inform strategic decisions.
• Collaborate with global performance and media teams to develop compelling ad creatives, messaging and budget allocation.
• Conduct A/B testing on ad creatives, audiences, and landing pages to drive continuous improvement.
• Stay updated with platform changes, algorithm updates, and emerging trends in performance marketing.

Who we´re looking for:

• 3–5 years of experience in performance marketing, with hands-on ownership of budgets across paid search, social, and TV (linear or streaming/CTV).
• Strong analytical skills and proficiency in marketing analytics platforms (e.g., GA4, Looker or similar).
• You have the internal drive to make a difference and give everything to make it happen.
• You are number-driven and have a very good analytical understanding.
• You have an independent, self-reliant, and structured way of working.
• You love to tackle things yourself, roll up your sleeves, and take things on the road independently.
• You are communicative, self-confident, and have no problem approaching others openly.
• You constantly strive for personal development.
• Ideally, you bring previous working experience within the DACH market.
• You are fluent in English and German.

What we offer:

• Discounts on our top-notch products.
• The opportunity to collaborate with multinational teams.
• Exciting events that aren't just team-building exercises but opportunities to create epic memories.
• All the tools you need to grow and take ownership from the beginning.
• Pet-friendly environment, where you can bring your furry desk buddy.

Become an Emmie

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!