Senior Marketing Manager (Game Events Management)

TN Germany; Frankfurt; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Join a forward-thinking company as a Senior Marketing Manager, where you'll lead brand strategy and manage industry events like GDC and Gamescom. This role demands creativity and strategic insight to enhance brand awareness and engage gamers. Collaborate with diverse teams, analyze campaign performance, and create compelling marketing materials. If you're passionate about gaming and have a knack for storytelling through events, this is your chance to make a significant impact in a dynamic environment.

Qualifikationen

• 5+ years in the gaming industry with a focus on event management.
• Strong analytical skills to interpret data and tell a story.

Aufgaben

• Lead strategic planning for brand events to support game releases.
• Develop comprehensive event plans to promote the brand.

Kenntnisse

Event Management

Strategic Thinking

Analytical Skills

Communication Skills

Presentation Skills

Problem-Solving

Ausbildung

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in English

Tools

Keynote

PowerPoint

Jobbeschreibung

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Senior Marketing Manager (Game Events Management), Frankfurt

Client: Tencent

Location: Frankfurt, Germany

Job Category: Other

EU work permit required: Yes

Job Reference: 3d3ba1a66176

Job Views: 3

Posted: 02.05.2025

Job Description:

Responsibilities:

About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen, China, our guiding principle is to use technology for good.

We are a major video game publisher and also produce digital content, cloud computing, advertising, FinTech, and enterprise services to support digital transformation.

About Level Infinite

Level Infinite is a global game publisher offering services for games, development teams, and studios worldwide. We deliver engaging gaming experiences and support our developer network.

The Senior Marketing Manager will oversee Level Infinite's brand strategy, focusing on industry events (GDC, Gamescom, TGA, SGF, etc.), coordinating with product marketing, and executing plans to build brand awareness, engage gamers, and drive conversions through storytelling, insights, and innovation.

What You Will Do

• Lead annual strategic planning for the brand, focusing on industry events to support game releases.
• Develop and execute comprehensive event plans to promote the brand and game titles.
• Collaborate with internal and external teams to leverage expertise at all stages.
• Coordinate with regional teams to implement global strategies locally.
• Analyze marketing campaign performance and report updates to stakeholders.
• Create marketing collateral, presentations, and post-mortem reports.

Requirements:

• Bachelor's degree or equivalent in Marketing, Communications, English, or related field.
• 5+ years in the gaming industry.
• Successful experience in global industry event management.
• Strategic and creative thinking with a results-driven approach.
• Strong analytical skills to interpret data and tell a story.
• Excellent interpersonal skills to influence and build relationships.
• Resourceful problem-solver with a positive attitude.
• Highly organized with the ability to multitask and prioritize.
• Excellent communication and presentation skills.
• Proficiency in Keynote/PowerPoint for storytelling.