Senior Marketing Manager [Email] (m/f/d)

HomeToGo; Berlin; Hybrid; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A leading travel technology company in Berlin is seeking a Senior Marketing Manager to oversee email marketing campaigns aimed at enhancing user engagement and retention. The role involves collaboration across teams to optimize user experiences and improve campaign performance, requiring over 3 years of experience in relevant fields and strong skills in data analysis and project management. Benefits include competitive salary, hybrid work model, and comprehensive career development support.

Leistungen

Competitive salary

Visa sponsorship

Relocation support

27 paid vacation days (+1 annually up to 32)

Language courses

Qualifikationen

• 3+ years of experience in Retention/CRM or Email Marketing.
• Strong data analysis skills, especially SQL and familiarity with visualization tools.
• Excellent project and campaign management skills, capable of handling multiple initiatives.

Aufgaben

• Build and maintain the email marketing calendar.
• Drive post-acquisition engagement through emails.
• Optimize campaigns weekly and analyze data for opportunities.

Kenntnisse

Email marketing

Data analysis

Project management

Stakeholder communication

CRM systems

Tools

Braze

Salesforce Marketing Cloud

SQL

Jobbeschreibung

HomeToGo is seeking an innovative Senior Marketing Manager [Email] (m/f/d) passionate about managing various email marketing campaigns across our brands. As part of the Retention team, you will collaborate with marketers, tech, and data science stakeholders to drive long-term productization goals and enhance the scalability of our retention technology stack.

Key Responsibilities:

• Build and maintain the email marketing calendar, managing user experience and funnels from campaigns to sessions and revenue.
• Drive post-acquisition engagement through onboarding and retargeting emails to improve engagement and lifetime value.
• Partner with marketing tech, design, and product teams to develop new functionalities and troubleshoot issues.
• Optimize campaigns weekly, coordinate content, review creatives, and set up lists and campaigns.
• Analyze data to identify new opportunities and define requirements.

Ideal Candidate:

• 3+ years of experience in Retention/CRM or Email Marketing.
• Experience with tools like Braze, Salesforce Marketing Cloud, and knowledge of email HTML and tracking.
• Strong data analysis skills, especially SQL, and familiarity with visualization tools.
• Excellent project and campaign management skills, capable of handling multiple initiatives simultaneously.
• Strong strategic thinking and interpersonal skills, with the ability to communicate complex ideas and influence stakeholders.

Note: We operate a rolling recruitment process. This posting may be temporarily removed if application volume is high. The role will be reposted if we are still seeking the right candidate.

Why Join HomeToGo?

• Benefits: Competitive salary, visa sponsorship, relocation support, IT equipment, corporate benefits, modern offices, 27 paid vacation days (+1 annually up to 32).
• Career Development: Feedback culture, mentorship, and international team support.
• Personal Growth: Language courses, workshops, team events, wellness programs, and psychological support.
• Startup Spirit: Agile, results-driven culture encouraging ownership.
• Flexible Work: Hybrid model with options for remote work and work abroad.
• Environmental Commitment: Industry-leading ESG rating and green travel initiatives.

*Certain conditions apply.