Senior Marketing Manager [Email] (m/f/d)

HomeToGo; Berlin; Hybrid; EUR 55.000 - 85.000; Vollzeit

Zusammenfassung

A leading company in the travel tech industry seeks a Senior Marketing Manager to drive email marketing initiatives. This role involves collaborating across teams, optimizing campaigns, and enhancing user engagement strategies. Candidates should have extensive experience in retention marketing and strong analytical skills.

Leistungen

Competitive salary

Visa sponsorship

Relocation support

27 days of paid vacation

Language courses and workshops

Qualifikationen

• 3+ years of experience in Retention/CRM or Email Marketing.
• Strong data analysis skills, especially SQL.
• Familiarity with email HTML & tracking.

Aufgaben

• Build and maintain the email marketing calendar.
• Drive post-acquisition engagement through onboarding and retargeting emails.
• Optimize campaigns weekly and troubleshoot issues.

Kenntnisse

Data analysis

Project management

Email marketing

Strategic thinking

Tools

Braze

Salesforce Marketing Cloud

Jobbeschreibung

Job Title: Senior Marketing Manager (Email Marketing) - HomeToGo

Location: Berlin, Germany

Job Category: Other

EU Work Permit Required: Yes

Job Reference: 5c3c4d185a20

Posted Date: 15.06.2025

Expiry Date: 30.07.2025

Job Description

HomeToGo is seeking an innovative Senior Marketing Manager (m/f/d) passionate about managing email marketing campaigns across our brands. You will be part of the Retention team, collaborating with marketing, tech, and data science stakeholders to drive long-term productization goals and enhance the scalability of our retention tech stack.

Responsibilities

• Build and maintain the email marketing calendar, managing user experience and funnels from campaigns to sessions and revenue.
• Drive post-acquisition engagement through onboarding, retargeting emails, and other initiatives to improve engagement and lifetime value.
• Partner with marketing tech, design, and product teams to develop new functionalities and troubleshoot issues.
• Optimize campaigns weekly, coordinating content, reviewing creatives, and setting up lists and campaigns.
• Lead or assist in analysis to identify new opportunities and define requirements.

Qualifications

• 3+ years of experience in Retention/CRM or Email Marketing.
• Experience with tools like Braze, Salesforce Marketing Cloud, and knowledge of email HTML & tracking.
• Strong data analysis skills, especially SQL, and familiarity with visualization tools.
• Excellent project and campaign management skills, capable of handling multiple initiatives and priorities.
• Strategic thinking and interpersonal skills, with the ability to communicate complex ideas and influence stakeholders.

Note

We operate a rolling recruitment process. If application volume is high, the posting may be temporarily removed to allow thorough review. The role will be reposted if still open.

Why Join HomeToGo?

• Benefits: Competitive salary, visa sponsorship, relocation support, IT equipment, 27 days of paid vacation, and more.
• Career Growth: Feedback culture, mentorship, and international team support.
• Personal Development: Language courses, workshops, team events, wellness programs.
• Startup Spirit: Fast, results-driven environment encouraging ownership.
• Flexible Work: Hybrid model with remote work options and international work-from-abroad benefits.
• Climate Action: Committed to sustainability with industry-leading ESG ratings.

*Conditions apply.