Senior Marketing Manager (DACH), Global banks and intermediates, Asset Management, Frankfurt/Zurich

SMEI; Frankfurt; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading company in asset management is seeking a Marketing Manager to spearhead marketing strategies in the DACH region. This role involves leading a team, coordinating events, and crafting multichannel campaigns while leveraging data for performance insights. The ideal candidate holds an undergraduate degree and possesses over 10 years of experience in marketing within the asset management sector, demonstrating fluency in both German and English.

Qualifikationen

• 10+ years of intermediary meeting marketing experience, ideally in the DACH region.
• Business fluent in German and English.
• Proven experience with multi-channel marketing in asset management.

Aufgaben

• Develop and implement strategic marketing plans.
• Lead a team of marketing specialists to deliver marketing strategies.
• Use KPIs and data to measure the success of marketing campaigns.

Kenntnisse

Multichannel marketing

KPI management

Digital marketing

Ausbildung

Undergraduate degree (min 2.1)

Jobbeschreibung

Responsibilities

• Work closely with the heads of sales and business business leaders to develop value propositions and client marketing strategy for the region.Â
• Develop and implement strategic marketing plan to support the business goalsÂ
• Lead a team of marketing specialists to help deliver marketing strategyÂ
• Work closely with sales teams to coordinate roadshows and events across the region.Â
• Develop campaigns across digital, email, social media and websites.
• Partner with external media agencies in the region to develop advertisement and media campaigns
• Help develop sponsorship and advertising opportunities
• Translate content into German where required.Â
• Use KPI'??s and data to record and measure success of marketing campaigns and initiatives

Â

RequirementsÂ

• Undergraduate degree (min 2.1)
• 10+ years intermediary meeting marketing experience, ideally in the DACH region.Â
• Business fluent in German and English
• Proven experience with multi-channel marketing in asset management
• Strong understanding of asset management distribution environment.
• Strong understanding of investment products