Senior Marketing Manager, Central Europe

Antech Diagnostics; Essen; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Join a forward-thinking company as a Senior Marketing Manager, where you'll lead the charge in developing innovative marketing strategies across Central Europe. This role is pivotal in enhancing brand visibility and driving customer engagement in the animal health sector. Collaborate with diverse teams to create impactful campaigns, manage key accounts, and conduct market research that informs strategic decisions. If you're passionate about pet care and ready to make a significant impact in a dynamic environment, this is the perfect opportunity for you to shine.

Qualifikationen

• Experience as Marketing Manager in animal health or diagnostics.
• Ability to create and implement multi-channel marketing campaigns.

Aufgaben

• Develop marketing strategies for Central Europe.
• Manage key accounts and provide tailored marketing support.
• Oversee regional advertising and monitor campaign performance.

Kenntnisse

Strategic Marketing Planning

Campaign Management

CRM and Marketing Automation

Market Research

Content Development

Account Management

Event Coordination

Ausbildung

University Degree in Marketing

Degree in Communications

Tools

Analytics Tools

Jobbeschreibung

Job Title : Senior Marketing Manager, Central Europe

Location : Germany

Job Type : Permanent, Full Time

The role

Antech Diagnostics is looking for an experienced Senior Marketing Manager to join our team and lead the development and execution of commercial marketing strategies across the Central Europe cluster, including Germany, Austria, and Switzerland.

This role is essential in driving customer acquisition, engagement, and retention by increasing the visibility and promotion of Antech. You will work closely with commercial teams to drive collaboration between marketing and sales, maximizing growth, and deploying impactful marketing activities to enhance Antech's brand presence in these key markets.

You will need to be comfortable navigating a matrixed organization, managing multiple stakeholders, and working collaboratively with regional teams across Europe and the US to ensure alignment with our strategic objectives.

If you're ready to make a significant impact and lead marketing initiatives in a dynamic, cross-functional environment, we want to hear from you!

Key responsibilities include :

• Develop marketing strategies for Central Europe, aligning with the wider European goals.
• Create and implement marketing campaigns across all channels (social media, print, events, product launches, etc.).
• Develop content to promote Antech’s value proposition, working with designers to ensure brand consistency.
• Manage key accounts and provide tailored marketing support for corporates and distributors.
• Oversee regional advertising, securing placements and ensuring ROI through media vendors.
• Drive lead generation and customer retention through CRM and marketing automation platforms.
• Coordinate trade shows and events to increase Antech’s visibility and brand presence.
• Conduct market research and competitive analysis to guide marketing strategies and collaboration with Product and Sales teams.
• Develop key sales materials to support the requirements of commercial teams, localizing materials to suit market needs into German.
• Collaborate with Corporate Affairs for localized communications.
• Monitor campaign performance using analytics tools and report on ROI.
• Stay updated on marketing trends and suggest opportunities for growth.

Experience and skill set required :

• Demonstrable experience as Marketing Manager, with expertise in developing strategic and tactical marketing plans for animal health-oriented companies, (animal health, diagnostics or medical devices is a plus)
• University degree in marketing, communications, or related field.
• Passionate for pet care and driven by the purpose of creating a better world for pets.
• Detail-oriented and organised with ability to lead and multitask across various marketing programs and projects.
• Strong problem solver and comfortable working with ambiguity and takes high accountability for delivery on time and within budget.
• Ability to work in a team, collaborate with other departments, and interact with clients in a professional manner in German and English.

About Antech

Antech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment, we are committed to fostering a culture that is inclusive and diverse for all of our associates.