Senior Marketing Manager - B2B - all genders

Liechtenstein Life | Prosperity; Berlin; Hybrid; EUR 62.000 - 78.000; Vollzeit

Zusammenfassung

A leading company in financial solutions is seeking a Senior Marketing Manager in Berlin to craft and execute marketing strategies. You will play a pivotal role in driving growth through innovative campaigns and collaborating with cross-functional teams as we expand our digital presence across Germany and beyond.

Leistungen

40€/month VWL Insurance Policy

Up to 50€/month internet cost reimbursement

Personal development budget

Flexible hours

22 vacation days

Remote work options

Open Fridays

Qualifikationen

• Native German and highly proficient in English.
• Existing EU work permit and primary residence in Germany.
• Experience in multi-channel marketing.

Aufgaben

• Work directly with the Head of Growth Marketing.
• Develop and optimize marketing strategies.
• Analyze customer behavior and segmentation data.

Kenntnisse

Market research

Data analysis

Customer insights

Creative thinking

Storytelling

Ausbildung

Relevant degree or equivalent experience

Tools

Braze

Google

Facebook

Instagram

LinkedIn

WhatsApp

Jobbeschreibung

Imagine having to live with only 60% of your salary from one day to the next. Don't worry. This is not what we're offering candidates applying to this role. But it is what will happen to the vast majority of people in Europe on the day of their retirement - if they rely only on public pension.

At prosperity solutions, we're tackling this problem - the so-called pension gap - through digital experiences.

To succeed, we are looking for a Senior Marketing Manager (all genders) on a senior (to staff) level to join our Team in Berlin. This position is full-time.

Foreword

A word before you dive right in: We know how it feels! Scanning countless job postings, cutting through the copy-pasted, meaningless, cliche and buzzword-ridden mumbo jumbo, desperately searching for that one thing that could somehow spark interest in a role:

"Dynamic and flexible environment", "sunny office", "competitive salary", "diverse and international team", "democratising the access to X", "„we are a family" - have you ever heard stories of a toxic workplace, where this stuff hasn't been a part of the careers page anyway?

Our promise to you: We try to avoid the "empty phrase" game in our job postings (and being a toxic workplace, too, of course). If in doubt: Please apply and in an interview we will find out how the collaboration could look like.

The Role

This is an opportunity for you, an ambitious and intrinsically motivated Senior Marketing Manager, to work in a small and value-driven company. We're offering a stable environment as we're running an established and profitable business. At the same time we can offer lots of individual responsibility, freedom and room to move the needle.

We operate within a B2B2C model, and you'll be joining our B2B team. In this role, you'll work directly with and report to our Head of Growth Marketing, while collaborating closely with our CRM and Business Development teams.

We're in a growth phase and have seen early success expanding through digital channels in Germany. We're now focused on scaling our efforts there, while also planning to extend these strategies to Switzerland, where we already operate, and to new markets like Italy. This role requires a creative and strategic thinker who can navigate the complexities of market research, segmentation, and customer insights, while executing campaigns that drive business growth.

Our marketing stack includes Braze, Facebook, Instagram, LinkedIn, WhatsApp and Google.

We're open to candidates with various backgrounds in the marketing space. In doubt please apply and let's talk!

Requirements

Hard Requirements

• Native level language skills in German
• Highly proficient in spoken and written English
• Existing EU work permit
• Primary residence in Germany
  
  

The Skills we are looking for

• Deep understanding of market research, data analysis, and customer insights
• You are experienced at developing and optimizing marketing strategies across multiple channels, platforms, and you can clearly describe the campaigns you've run and what you've learned
• Develop segmentation strategies to target the right audience with personalized and impactful messaging
• Analyze customer behavior and segmentation data to identify trends, opportunities, and insights that inform direct mail and broader marketing strategies
• Demonstrated ability to hit business growth goals through creative and landing page optimizations and channel expansion
  
  

Nice to have

• Relevant industry experience (finance, insurance, investment)
• Bonus: Having worked for a pension insurance or as an insurance broker before
• Familiarity with Git, Markdown, and basic HTML
• Experience using Braze or other engagement platform to design, implement, and optimize multi-channel messaging strategies
• Bonus: You bring strong skills in either French or Italian and are comfortable writing or speaking to partners & customers in either one of these languages
  
  

The Person we are looking for

• Creative thinker, exceptional storyteller and communicator
• Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
• You're self-driven, taking ownership of your responsibilities and acting as a "manager of one," with the ability to work independently without needing close supervision
• You don't need absolute certainty or a pre-defined playbook about what to do and instead enjoy exploring your own ideas
  
  

"Easy apply" is a great feature, but we still appreciate people reading our job postings in full. Add the words "cute rabbit" in the summary field of the application form and we know how you roll!

Benefits

Salary ranges

• Senior: 62 - 78k
• Staff: 78 - 85k
  
  

To avoid confusion or disappointment: We have clear expectations for higher levels and the upper end of these salary bands. We will assess your seniority level during the interview process. These are our levels, so please don't expect having held a title previously is a guarantee for a certain level.

Bonus

We pay voluntary company-wide bonuses of an estimated 3-10%, if business performance permits, with a 100% track-record of doing so since 2019. We are in the process of making these goal-based, too.

Benefits

• 40€/month VWL Insurance Policy. Cash value 480€/year
• Up to 50€/month internet cost reimbursement. Net cash value 600€/year
• Personal development budget
• Open Fridays: regular assigned work, work on things you want to work on, open source, personal education or don't work and recharge
• 22 vacation days (Fridays don't need a vacation day)
• Flexible hours
• Remote in Germany + 90 days per year work from anywhere (Berlin time ±4h)
  
  

We celebrate difference and diversity and pledge our commitment to an inclusive workplace.

We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as an individual with a disability, or other applicable legally protected characteristics.