Senior Marketing Manager

Established Search; Deutschland; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A dynamic healthcare marketing company seeks a Healthcare Professional Marketing Manager to join their DACH team. The role involves developing strategic marketing plans to engage healthcare providers, creating impactful campaigns, and leading professional events. Ideal candidates will possess significant experience in HCP marketing within the medical devices field and be adept at communication and collaboration across various teams.

Qualifikationen

• Proven experience in HCP marketing, preferably in medical devices or sleep therapy.
• Strong background in working with physician groups, medical societies, or scientific communities.
• Proficient communicator in both written and spoken English; familiarity with other European languages is a plus.

Aufgaben

• Develop and roll out marketing plans that reach physicians and nurses.
• Create impactful campaigns for congresses, ads, and digital channels.
• Lead professional event planning and manage regional marketing initiatives.

Kenntnisse

Campaign planning

Content creation

Event coordination

Budget management

Communication skills

Analytical mindset

Jobbeschreibung

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Are you passionate about engaging healthcare professionals through targeted, strategic marketing? We’re looking for a Healthcare Professional (HCP) Marketing Manager to join a high-impact DACH marketing team. In this role, you’ll lead initiatives that boost awareness and adoption of a cutting-edge medical therapy across the DACH market.

You’ll work closely with medical experts, regional sales leaders, and marketing colleagues to create high-quality campaigns, build strong HCP networks, and champion data-driven program execution.

What You’ll Do:

• Develop and roll out marketing plans that reach physicians, nurses, and clinical stakeholders
• Identify the most effective channels and content to engage the specialist medical community
• Set clear KPIs and track program effectiveness—adapting where needed to improve results
• Partner with regional sales teams to support local business plans
• Work cross-functionally with medical, market access, and global marketing teams
• Lead professional event planning, DACH HCP programs, and KOL (key opinion leader) engagement

Content & Messaging

• Create impactful campaigns for congresses, ads, LinkedIn, and more
• Align medical messaging with scientific data and global brand direction
• Continuously evolve content strategies to reflect insights from the field
• Contribute to the development of digital tools and portals for HCPs
• Collaborate with digital and DTC marketing teams to expand therapy awareness
• Stay ahead of industry trends and explore innovative HCP engagement methods

What You’ll Bring:

• Proven experience in HCP marketing, preferably in medical devices, Class III implants, neurology, or sleep therapy
• Strong background in working with physician groups, medical societies, or scientific communities
• Skilled in campaign planning, content creation, event coordination, and budget management
• Proficient communicator in both written and spoken English; other European languages are a plus
• Analytical mindset with a creative edge and collaborative spirit

This is a unique opportunity to shape how leading clinicians across DACH learn about and engage with a therapy transforming lives. If you're ready to lead bold, strategic HCP marketing efforts in a fast-evolving healthcare space, we’d love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Medical Equipment Manufacturing

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