Senior Marketing Manager

Miracle Solutions GmbH; Frankfurt; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading energy solutions provider in Frankfurt is looking for a Brand Marketing Manager. This role involves implementing brand strategies, localizing content, and managing communications across EMEA markets, with a significant focus on Germany. The ideal candidate will have over 5 years of experience in brand PR or marketing, strong industry connections in Germany, and proficiency in English and German.

Qualifikationen

• 5+ years in brand PR, marketing, or event planning.
• Strong connections with German industry associations and media.
• Experience supporting Chinese companies in European markets.

Aufgaben

• Implement global brand strategy across EMEA.
• Lead localization of corporate websites and marketing content.
• Establish relationships with government and media outlets.
• Plan and execute regional events to maximize brand visibility.
• Drive ESG initiatives and community engagement.
• Produce press releases and marketing content for multilingual audiences.

Kenntnisse

Brand strategy implementation

Content localization

Public relations

Event planning

ESG initiatives

B2B marketing

Cross-cultural collaboration

Networking in industry

Proficient in English and German

Jobbeschreibung

A global leading in utility-scale energy storage system integrator and system service provider, providing one-stop solutions and services, covering the development, design, integration, and operation of energy storage power stations. This position is great for someone who is both analytical and creative, whilst being pragmatic.

Responsibilities

• Brand Strategy & Localization: Implement global brand strategy across EMEA (with focus on Germany), ensuring brand consistency while adapting to local market needs to enhance brand presence and influence.
• Content Localization: Lead the localization of corporate websites and marketing collateral for EMEA markets, including German and multilingual versions, ensuring content resonates with regional preferences.
• Public Relations: Establish and maintain relationships with government entities, industry associations, and media outlets in Europe (primarily Germany), while supporting preliminary market development in Middle East and Africa.
• Marketing Events: Plan and execute regional trade shows, marketing campaigns, and brand events across EMEA to maximize brand visibility.
• ESG & Community Engagement: Drive ESG initiatives, CSR programs, philanthropy, and community relations in Europe (Germany focus), while assisting with preliminary ESG planning for Middle East and Africa markets.
• Content Development: Gather project-related news in EMEA markets and produce high-quality press releases/marketing content tailored for multilingual audiences.

Qualifications

• Professional Experience: 5+ years in brand PR, marketing, or event planning; B2B experience in renewable energy, power, tech, or industrial equipment preferred (agency or in-house). This is a must requirement.
• Industry Network: Strong connections with German industry associations, media, and NGOs; basic understanding/interest in Middle East and Africa markets.
• Cross-Cultural Competence: Experience supporting Chinese companies in European (particularly German) markets; adept at cross-cultural collaboration in multicultural environments.
• Language Skills: Proficient in English and German, both written and spoken.