Senior Marketing Manager

Spectarium; Frankfurt; Remote; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Join a pioneering company in the gaming industry as a Senior Marketing Manager, where you'll lead marketing efforts for exciting cross-platform action RPG games. This role offers the unique opportunity to shape the marketing strategy from the ground up, engaging with players and building a vibrant community. With a focus on innovative marketing techniques and a collaborative environment, you'll be instrumental in launching and sustaining games that resonate with players. If you have a passion for gaming and a drive to create impactful marketing campaigns, this is the perfect opportunity to make your mark.

Qualifikationen

• 4-6 years of experience in game marketing with a successful F2P game launch.
• Ability to balance performance marketing and brand building.

Aufgaben

• Define and execute marketing strategy for soft launch and global release.
• Run paid UA campaigns and optimize for CPI, ROAS, and LTV.
• Build and grow community presence on platforms like Discord and Twitter.

Kenntnisse

Game Marketing

Performance Marketing

Brand Building

Community Building

Content Creation

Data Analysis

Tools

Appsflyer

Firebase

Braze

Mailchimp

Jobbeschreibung

Spectarium is a remote-first, ambitious company pioneering in the creation of top-tier cross-platform action RPG games. We design at the frontier of gaming, continuously innovating to enrich the gaming experience for our players.

Our team is made up of passionate individuals from some of the biggest names in the gaming industry. From Riot to EA, Epic to Jagex, and Plarium to our own small beginnings, we've come together to create something truly remarkable.

As Senior Marketing Manager at Spectarium, you'll be our first marketing hire and own the entire function—from go-to-market planning to paid user acquisition, community building, social presence, and everything in between. It's for someone who wants to get their hands dirty, build something meaningful, and be a key part of a team shipping something great.

Responsibilities

• Define and execute our marketing strategy for soft launch, global release, and live operations.
• Run paid UA campaigns across platforms (Meta, Google, TikTok, etc.) and optimize for CPI, ROAS, and LTV.
• Take ownership of our App Store and Play Store presence—ASO, screenshots, trailers, A/B testing.
• Build and grow our community, with a strong presence on Discord, Twitter/X, and wherever our players live.
• Plan and create content—trailers, dev updates, memes, posts, feature drops—with or without external partners.
• Collaborate with dev and product teams to time launches, highlight features, and communicate updates clearly and effectively.
• Work directly with influencers and creators to amplify reach in a way that feels authentic.
• Set up and iterate on lifecycle marketing channels such as email, push notifications, and in-game messages.
• Analyze player data and campaign results to make informed decisions and adjust strategies accordingly.
• Act as the player voice within the company—help us build what people want to play and keep coming back to.

Requirements

• 4-6 years of experience in game marketing, with at least one successful F2P game launch.
• Ability to balance performance marketing and brand building, understanding when each is most important.
• Experience setting up and managing ad campaigns, ASO, influencer deals, and content drops independently.
• Comfortable working solo initially, with enthusiasm for building and leading a team over time.
• Collaborative, proactive, and straightforward in communication.
• Passionate about games, understanding players, and attentive to details.

Bonus

• Experience in startup or small studio environments.
• Familiarity with cross-platform strategies (mobile to PC/console).
• Hands-on experience with tools like Appsflyer, Firebase, Braze, Mailchimp, or similar.
• Experience in building and nurturing communities from scratch.