Senior Marketing Manager

JD.COM; Düsseldorf; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

JD.COM is seeking an experienced operations manager for their app and PC platform in Germany. The successful candidate will manage operations, analyze user behavior, and lead marketing campaigns to enhance user engagement and sales performance. A bachelor’s degree and experience in internet platform operations are essential for this role.

Qualifikationen

• Experience in platform operations, integrated marketing, or user operations in the internet industry is preferred.
• At least 3 years of practical experience in managing app/PC operations.

Aufgaben

• Manage operations of standalone app and PC platform in Germany, focusing on key metrics.
• Analyze shopping habits and organize marketing campaigns to increase GMV.
• Develop marketing tools to improve user purchase quantity and order value.

Kenntnisse

Data sensitivity

Logical thinking

Data analysis

Ausbildung

Bachelor’s degree or above

Jobbeschreibung

Key Responsibilities

• Manage the operations of the standalone app and PC platform in Germany, including resource placement, content sections, etc., and be accountable for key metrics such as DAU, conversion rate, and revisit rate.
• Deeply analyze German users’ shopping habits and consumption preferences, identify industry and product opportunities, and organize corresponding marketing campaigns to increase GMV.
• Drive the development and iteration of platform marketing tools to improve users' purchase quantity and average order value.

Qualifications

• Bachelor’s degree or above. Experience in platform operations, integrated marketing, or user operations within the internet industry is preferred.
• In-depth understanding of the underlying logic of standalone app/PC operations, with well-established methodologies and at least 3 years of practical experience.
• Strong data sensitivity, logical thinking, and data analysis skills; able to utilize data insights to support daily operations.