Senior Marketing & Event Manager (m/f/d)

Deutsche Post; Bonn; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Retirement plans

Bike leasing

Wellbeing programs

Corporate discounts

Global exposure

Flexible working models

Learning & development programs

Career opportunities

Inclusive workplace

Job summary

DHL Freight, part of Deutsche Post DHL Group, seeks a Senior Marketing & Event Manager (m/f/d) in Bonn. You will lead international marketing and events, design integrated campaigns, and collaborate with regional teams to activate global initiatives for local markets.

The role emphasizes creative storytelling, strong planning, and stakeholder management in a fast-paced, global environment. Fluency in English and German is required, with a focus on delivering high-quality materials and events.

Qualifications

• Degree in marketing, business administration, communications, event management, or a comparable qualification.
• Several years of international B2B marketing and event management experience.
• Experience with marketing automation tools is an advantage; Salesforce Marketing Cloud and/or Account Engagement welcome but not required.
• Strong understanding of integrated campaigns, customer communication, segmentation, and campaign measurement.
• Creative thinking with strong planning, execution, and storytelling skills.
• Structured, proactive, solution-oriented with ownership mindset.
• Strong communication, collaboration and stakeholder-management across cultures and seniority.

Responsibilities

• Lead and manage international marketing and event projects from concept to execution and evaluation.
• Develop and implement integrated marketing campaigns translating business objectives into messages and content.
• Plan, organize, and deliver trade fairs, customer events, conferences, and internal events with budgets, suppliers, and logistics.
• Create high-quality marketing materials including presentations, brochures, collateral and digital content.
• Collaborate with regional teams to localize and activate global campaigns for local markets.
• Define success measures, monitor performance, and drive improvements.
• Select and manage agencies, venues and suppliers within budget and timelines.
• Support customer communications and automation initiatives.
• Advise country managers on marketing and event topics.

Skills

English & German fluency

Communication skills

Planning & execution

Stakeholder management

Education

Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Account Engagement

Job description

Grow your Skills. Shape the World.

We are DHL Freight – a diverse team of over 9,000 road freight experts and certified logistics specialists from across cultures. Operating in more than 40 countries, we are proud to deliver best-in-class overland transport solutions to our customers.

We are always looking ahead – identifying new business opportunities and anticipating challenges early. Because for us, it’s not just about moving goods. It’s about shaping sustainable and forward-thinking ways to connect people and improve lives.

Marketing brings this network to life. In this role, you will turn business priorities into international campaigns, events, and customer experiences that strengthen our brand and support growth

For our Head Office in Bonn, we are looking for a Senior Marketing & Event Manager (m/f/d) in full-time

Your key tasks in this role

• Lead and manage international marketing and event projects from concept and planning through execution and evaluation.
• Develop and implement integrated marketing campaigns that translate business objectives into clear messages, engaging content, and coordinated activities.
• Plan, organize, and deliver trade fairs, customer events, conferences, and internal events including agendas, budgets, suppliers, logistics, and on-site coordination.
• Create and maintain high-quality marketing materials, including presentations, brochures, sales collateral, event assets and digital content.
• Work closely with regional and country marketing teams to localize and activate global campaigns to adapt and activate global campaigns for local markets.
• Define success measures, monitor campaign and event performance, and turn results, and feedback into practical improvements.
• Select and manage agencies, venues, suppliers, and other service providers, ensuring quality, budget control, and timely delivery.
• Support customer communication, including email marketing and selected automation initiatives.
• Advise country managers and other stakeholders on marketing and event topics.

Our perfect match

• Degree in marketing, business administration, communications, event management, or a comparable qualification.
• Several years of relevant experience in international business-to-business marketing and event management environment.
• Experience with marketing automation tools is an advantage, knowledge of Salesforce Marketing Cloud and/or Account Engagement is welcome but not required.
• A strong understanding of integrated campaigns customer communication, audience segmentation, and campaign measurement.
• Creative thinking combined with a strong planning and excellent execution skills, sound judgement, and a passion for compelling storytelling.
• A structured, proactive, and solution-oriented working style and a strong hands-on mentality, with the willingness to take ownership and deliver.
• Strong communication, collaboration and stakeholder-management skills across functions, seniority levels and cultures.
• The ability to manage several priorities while maintaining attention to detail and high-quality standards.
• Fluency in English and German, both written and spoken.

Our Culture and Benefits

DHL Freight is certified as a TOP EMPLOYER® and a Great Place to Work – for good reason. Our culture is built on personal commitment: to our customers, to each other, to society, and to the environment.

We promote talent, recognize excellence, and create space for individual growth – within Germany, across business units, and worldwide. Diversity is part of who we are: we welcome applications regardless of gender, disability, background, religion, age, or sexual orientation.

What you can expect

Comprehensive Benefits Package: We offer an attractive compensation package including retirement plans, bike leasing options, wellbeing programs, and a wide range of corporate discounts.

Global Exposure: Work in a truly global organization, collaborating with diverse teams and gaining valuable insights into international markets and best practices.

Work-Life Balance: Flexible working models, including mobile work options, help you balance your professional and personal commitments.

Continuous Learning & Development: We invest in your growth through training programs, workshops, and digital learning opportunities to continuously enhance your skills.

Career & Development Opportunities: Benefit from a wide range of development programs and international career opportunities across DHL Group.

Inclusion & Equal Opportunity: We actively foster an inclusive workplace and are committed to equal opportunities. We strongly encourage applications from people with disabilities.

Your contact

Torsten Arnold will be happy to answer your questions about the role at [e-mail]

At DHL Freight, we believe growth happens together.

YOUR FUTURE, DELIVERED.

#dhlfreight