Senior Marketing Data Scientist mwd

Jomigo; Berlin; Hybrid; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player is seeking a skilled Marketing Analyst to lead innovative testing strategies in paid media. This role involves designing causal inference methodologies and collaborating with analytics teams to optimize media performance. You will be at the forefront of marketing measurement, analyzing data to provide actionable insights that influence budget allocation. With a flexible hybrid working model and opportunities for remote work, this position offers a dynamic environment where your expertise can shine. Join a forward-thinking company dedicated to evolving its testing framework and driving impactful marketing strategies.

Leistungen

Flexible hybrid working model

Remote work from abroad for 30 days

27 vacation days per year

Relocation assistance

Access to family services

Health and wellbeing options

Comprehensive mental health support

Qualifikationen

• 5+ years in marketing analytics or media measurement.
• Expertise in incrementality testing and causal inference methodologies.

Aufgaben

• Develop a structured testing strategy for paid media.
• Analyze experiment results to drive strategic decision-making.

Kenntnisse

Incrementality Testing

Causal Inference

Media Analytics

A/B Testing

SQL

Python

R

Statistical Modeling

Data Communication

Ausbildung

Bachelor's Degree in Marketing or Data Science

Master's Degree in a related field

Tools

Google Analytics

Meta Ads Manager

TikTok Ads

Jobbeschreibung

Job Responsibilities

1. Develop and lead a structured testing strategy for paid media, ensuring experiments provide insights into incrementality, efficiency, and channel optimization.
2. Design and implement causal inference methodologies, including A/B tests, holdouts, and time-based experiments across major platforms such as Google, Meta, TikTok, and Programmatic media.
3. Partner with Marketing Analytics and Data Science teams to integrate best practices in media measurement, attribution, and statistical modeling.
4. Stay ahead of emerging trends in marketing measurement and experimentation, ensuring our testing framework evolves with industry advancements.

Data Analysis & Business Insights

1. Analyze experiment results to determine statistical significance, incremental impact, and long-term value for brand awareness, consideration, and conversion outcomes.
2. Develop frameworks for aggregating test results, benchmarking, and meta-analysis to drive strategic decision-making.
3. Collaborate with marketing and media teams to translate test findings into actionable insights that optimize media spend and performance.
4. Communicate data-driven recommendations to influence budget allocation and investment strategies.

Testing Roadmap & Knowledge Management

1. Develop a prioritized testing roadmap aligned with marketing objectives, budget cycles, and innovation needs.
2. Maintain a centralized knowledge hub for past experiments, key learnings, and best practices, ensuring consistent methodologies across teams.
3. Educate stakeholders on incrementality measurement, attribution models, and the differences between platform-reported results and true business impact.

Qualifications

1. Expertise in marketing measurement and experimentation, with hands-on experience in incrementality testing, causal inference, and media analytics.
2. At least 5 years of experience in marketing analytics, media measurement, or data science, preferably within digital marketing, media agencies, or ad tech.
3. Strong knowledge of A/B testing, lift studies, regression modeling, and advanced measurement techniques.
4. Experience working with large-scale paid media data across performance and brand marketing campaigns.
5. Proficiency in SQL, Python, R, or similar analytics tools (a strong plus).
6. Excellent communication skills with the ability to translate complex data into clear business recommendations for senior stakeholders.

Additional Information

• Flexible hybrid working model allowing for 60% (or more) remote work each week, tailored by each team for optimal collaboration.
• Opportunity to work remotely from abroad for up to 30 working days each year.
• Starting with 27 vacation days per year.
• Available relocation assistance, subject to prior agreement.
• Access to family services including counseling and support.
• A variety of health and wellbeing options, including access to Wellhub.
• Comprehensive mental health support and coaching.

Start Date

As of now

Working Time

Full-time

Remote Work

Employment Type: Full-time

Key Skills

Laboratory Experience, Mammalian Cell Culture, Biochemistry, Assays, Protein Purification, Research Experience, Next Generation Sequencing, Research & Development, cGMP, Cell Culture, Molecular Biology, Flow Cytometry

Experience

Years of experience required not specified

Vacancy

1