Senior Marketing Data Analyst (w/m/d) – Kampagnentracking, Web Analytics & Customer Journey Analysen

Syzygy; München, Frankfurt; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading company in the digital platforms sector is seeking a Senior Data Analyst to provide insights and shape products based on data. The role involves analyzing user behavior, creating reports, and collaborating with internal teams and clients. Candidates should have a strong background in data analytics, excellent communication skills in German and English, and experience with various analytics tools.

Leistungen

Flexible working hours & overtime compensation

Salary plus extras

Office, remote & workation options

Training & development opportunities

Work-life balance initiatives

Events & celebrations

Qualifikationen

• Several years of experience in data analytics and performance marketing.
• Solid knowledge of digital ecosystems and marketing campaigns.
• Experience in training and guiding team members.

Aufgaben

• Define goals and link them with measurable KPIs.
• Analyze user behavior along the digital customer journey.
• Create and optimize reports and dashboards.

Kenntnisse

Analytical Thinking

Attention to Detail

Communication in German

Communication in English

Ausbildung

Degree in Economics, Computer Science, Mathematics, or Statistics

Tools

Google Analytics 4

Adobe Analytics

Looker Studio

Tableau

Power BI

Jobbeschreibung

Permanent employee, Full-time · Frankfurt or Munich

What You Can Expect From Us

Do you have a passion for numbers and the stories they tell? Are you eager to provide our team with exciting insights and help shape our products based on data? As a Senior Data Analyst, you will play a key role in our diverse projects in the digital platforms sector (focus on websites, apps) and integrated marketing and sales campaigns.

Your Responsibilities

1. Define goals and link them with measurable KPIs.
2. Determine relevant metrics and evaluate benchmarks.
3. Develop requirements for tracking concepts and work solution-oriented on necessary workarounds. Act as the interface to our internal teams and also to the client.
4. Define hypotheses and determine metrics for analysis of touchpoints and content.
5. Analyze user behavior along the (digital) customer journey to identify relevant signals, derive insights, and recommend actions.
6. Create and optimize reports and dashboards.
7. Develop A/B test scenarios.
8. Derivations & Recommendations:
   • Make derivations and identify optimization potentials for UX, design, and content.
   • Assist interdisciplinary teams and our clients in understanding these insights and collaboratively define and translate the right actions into briefings.
9. Presentation, Dashboards, Moderation & Guidance:
   • Create concise presentations and present your results internally and to clients.
   • Design accessible dashboard concepts and implement them.
   • Serve as the main contact for performance monitoring and CX optimization, advising our clients at eye level.
   • Keep data trends in view and keep your team up to date.
   • Act as a sparring partner for your team members and support them in their tasks.

What You Bring

1. Successfully completed studies in economics, computer science, mathematics, statistics, or a comparable field, or several years of experience in data analytics, performance marketing, or marketing intelligence.
2. Several years of experience analyzing digital ecosystems (focus on websites, apps, social media) and comprehensive marketing and sales campaigns.
3. Solid knowledge of systems like Google Analytics 4, Adobe Analytics, or Mapp (Webtrekk), and a conceptual understanding of tracking integration and adjustments.
4. Experience with data visualization and reporting software like Looker Studio, Tableau, or Power BI, and enthusiasm to learn new tools.
5. Nice to have: experience with Contentsquare and CJ analysis tools like Fullstory.
6. Initial experience in training and guiding team members in data analysis.
7. A good understanding of numbers, attention to detail, and analytical thinking.
8. Strong sense of quality consciousness.
9. An open and clear communication style in both German and English.

What We Offer

1. Flexible working hours & overtime compensation: Start later in the morning or leave earlier in the evening—no problem. Overtime is compensated from the first hour.
2. Salary plus extras: Optional subsidies for assets building benefits and company pension schemes, or travel and childcare allowances.
3. Office, remote & workation: State-of-the-art hardware and full flexibility. Whether in-office, home-office, or hybrid. Temporary work in the EU abroad is also possible.
4. Training & development: We take this seriously, as further education and development opportunities will advance you professionally and personally.
5. Work-life balance: Family and personal interests are important. Our flexible work models aim to provide maximum flexibility.
6. Events & celebrations: Be it summer festival, Christmas party, agency breakfast, or spontaneous after-work drinks—we enjoy good times together.

Find out more about our benefits on our website. Send us your application documents or call us. We also welcome a motivational letter and information about your earliest possible start date and salary expectations. Please note our data privacy notices.

Riccardo Passaniti (Senior HR Manager) & Kristina Häusler (Executive Strategy Director), [phone]

If you want to learn more about us, visit our website.

We think, design, build, operate, and activate brand, product, or service experiences. Human-centric thinking, creativity, and technology are the tools we use daily to develop comprehensive digital experience solutions. We hold ourselves to the highest standards in concept, design, operational security, and integration into the overall business context. With over 25 years of experience, we offer the full range of strategy, product, and activation services, handling holistic digital lead mandates and project work for our clients.