Senior Marketing Data Analyst (M/F/X)

TN Germany; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

Ein aufstrebendes Unternehmen in der Unterhaltungs- und Gaming-Branche sucht einen Senior Marketing Data Analysten, der die Benutzerakquisitionsdaten analysiert und optimiert. In dieser spannenden Rolle haben Sie die Möglichkeit, tiefgreifende Datenanalysen durchzuführen und strategische Erkenntnisse zu gewinnen, um das Wachstum des Unternehmens voranzutreiben. Sie werden in einem dynamischen Umfeld arbeiten, in dem Ihre Fähigkeiten in SQL und Python sowie Ihre Kenntnisse in digitalen Marketingstrategien gefragt sind. Wenn Sie eine Leidenschaft für Daten und Marketing haben und in einem innovativen Team arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.

Leistungen

Urlaubsanspruch

Boni

Flexible Arbeitszeiten

Homeoffice-Möglichkeiten

Qualifikationen

• 3+ Jahre Erfahrung als Marketing-Datenanalyst in B2C-Umgebungen.
• Erfahrung mit SQL, Python und Datenvisualisierungstools.

Aufgaben

• Analyse der Leistung von Marketingkampagnen und Erstellung benutzerdefinierter Berichte.
• Entwicklung von UA-Strategien und Verwaltung von LTV-Vorhersagetools.

Kenntnisse

SQL

Python

Datenvisualisierung

Digitale Marketingstrategien

App-Attribution

Ausbildung

Bachelor in Marketing

Bachelor in Business

Bachelor in Statistik

Bachelor in Datenwissenschaft

Tools

Looker

Metabase

Tableau

Adjust

Jobbeschreibung

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Senior Marketing Data Analyst (M/F/X), Berlin

Location: Berlin, Germany

Job Category: Other

EU work permit required: Yes

Job Reference: e57c888da6d1

Job Views: 1

Posted: 25.04.2025

Expiry Date: 09.06.2025

Job Description:

Senior Marketing Data Analyst
Berlin/Remote
€70,000 to €90,000 (including bonus) + Holiday + Benefit

Excellent opportunity to join a start-up in the entertainment and gaming sector changing the way users are able to consume content. This company produces a platform which allows mobile games to be accessed by users while inspiring their loyalty through innovative features.

In this role, you will play a key role in building a reliable foundation for user acquisition data and help the UA team achieve company goals. This role involves validating and analysing the results of user acquisition efforts and providing valuable insights to improve performance. This is a great opportunity for any data analyst to take the lead in deep data analysis, identify growth opportunities, and ensure data accuracy.

The ideal candidate will be experienced in fast-paced B2C environments ideally within the mobile apps sector. You will have experience using SQL and Python and data visualization tools including Looker, Metabase, and Tableau, along with an in-depth understanding of digital marketing strategies, as well as technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms.

This is a fantastic opportunity to have a role where you can take ownership of projects, working with a high degree of autonomy, creating the long-term strategy of the product.

The Role:

• Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends.
• Develop the SKAN measurement approach for Google, Facebook, and TikTok.
• Manage user LTV prediction tools, ensuring the LTV model's reliability and data accuracy.
• Research and revise the CPE targeting strategy for UA channels, and design the event implementation flow within our apps.
• Develop UA alerts and reports automation.
• Design and manage UA spend and revenue planning tools, and assist in setting goals for the UA team.
• Manage MMP tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations.

The Person:

• You have a Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field.
• 3+ years of experience in a similar role.
• You have proficiency with data analysis tools and programming languages, such as SQL, Python, etc. and data visualization tools (Looker, Metabase, Tableau).
• You have a strong knowledge of app attribution tools commonly used in the mobile advertising industry and concrete experience with most major mobile marketing channels such as Meta, Applovin, Google Ads, or Unity and other networks / DSPs.
• You have experience with setting up and managing event tracking in mobile apps, especially with a focus on SKAN, Firebase, etc.
• You have an in-depth understanding of digital marketing strategies including down funnel analysis, as well as technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms.