Senior Marketing & Communications Manager (f/m/d)

Siemens Mobility; München; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading technology company seeks a strategic marketing professional to enhance B2B initiatives and drive digital transformation. This role focuses on developing integrated marketing strategies, executing digital campaigns, and collaborating with diverse teams. Ideal candidates will hold a master's degree and possess extensive experience in marketing communications, with a passion for innovation and data-driven decision-making.

Qualifikationen

• Extensive experience in marketing and communications, preferably B2B.
• Deep knowledge of digital marketing channels and analytics.
• Experience in international settings with strong collaboration skills.

Aufgaben

• Lead development and execution of marketing strategies for B2B marketplace.
• Drive digital marketing campaigns focusing on performance metrics.
• Collaborate with cross-functional teams to align messaging.

Kenntnisse

Digital marketing channels

Campaign management

Marketing analytics

Collaboration

Strategic thinking

Intercultural communication

Ausbildung

Master degree in Marketing, Communications, Business Administration

Tools

Marketing automation platforms

CRM systems

Performance tracking tools

Jobbeschreibung

Together, we push the boundaries of what is possible every day. With a passion for questioning things, for supplying ideas, and intelligently driving innovation forward we are helping society move towards a smarter tomorrow.

This is how we accelerate the digital transformation of our customers and transform the everyday – for our customers, partners, and millions of people around the world.

Join our team and play a key role in digitalization, advancing your own career as an expert in a promising environment.

As part of our team, you will have

• A fast-paced, digital-first environment where your ideas and creativity are valued and can make a real impact.
• A strategic role at the intersection of marketing, technology, and business transformation – in a start-up culture within a global enterprise.
• A diverse, international team that thrives on collaboration, innovation, and shared success.
• A culture that encourages experimentation, continuous learning, and personal growth.

Since each of over 300,000 employees feels that other benefits are particularly important, and we cannot list our entire benefit portfolio here, you can find more informationhere.

The individual benefits are subject to regulatory, contractual, or corporate conditions.

You’ll break new ground by

• Leading the development and execution of integrated marketing and communications strategies for our B2B marketplace and platform initiatives.
• Driving digital marketing campaigns across multiple channels (e.g., SEO/SEM, social media, email, content, paid media) with a strong focus on performance and analytics.
• Collaborating closely with cross-functional teams including product, sales, and regional marketing to ensure alignment and consistency in messaging and positioning.
• Managing and optimizing marketing funnels and customer journeys using data-driven insights and marketing automation tools.
• Shaping the global brand narrative and thought leadership positioning in the context of digital transformation, technology, and innovation.
• Monitoring market trends, customer needs, and competitor activities to inform strategic decisions and campaign planning.
• Acting as a strategic advisor to internal stakeholders on marketing best practices, digital trends, and communication strategies.

You’re excited to build on your existing expertise, including

• Education
• Master degree in Marketing, Communications, Business Administration, or similar
• Experience & Skills
• Long term business experience in marketing and communications, in B2B marketplaces, platforms, or technology-related services.
• Deep expertise in digital marketing channels, campaign management, and marketing analytics.
• Experience with marketing automation platforms, CRM systems, and performance tracking tools.
• Ways of working
• Strategic thinker with a hands-on mentality and a passion for digitalization and innovation.
• Highly collaborative team player with the ability to influence and align across functions and hierarchies.
• Proven track record in international environments, with strong intercultural communication and collaboration skills.
• Languages
• Fluent English skills, additional languages are a plus

You are much more than your qualifications, and we believe in the potential of every single candidate. We look forward to getting to know you!

Your individual personality and perspective are important to us. We create a working environment that reflects the diversity of the society and support you in your personal and professional development. Let’s get to know your authentic personality and create a better future together with us. As anequal-opportunity employerwe are happy to consider applications from individuals with disabilities. In the case of equal qualifications, severely disabled applicants and applicants with equivalent status will be given preference.

About us

With Siemens Xcelerator, our open digital business platform, we help our customers navigate their full potential and digital transformation opportunities.

We develop global initiatives to accelerate the businesses of thousands of customers and create a better world by using technology in a purposeful way.

This is the place to be at Siemens where strategic decision are made and the future of Siemens and our customers and partners is shaped!

www.siemens.de/careers– if you would like to find out more about jobs & careers at Siemens.

FAQ– if you need further information on the application process.