Senior Marketing Automation Engineer (all genders)

Meyandy LLC; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

HelloFresh in Berlin is seeking a Senior Marketing Automation Engineer to drive AI-powered automation across the Paid Marketing domain. You will translate marketers’ briefs into technical solutions, architect backend services, and ship production-ready tooling for 100+ users across Marketing, Partnerships, and Retail.

You will lead end-to-end projects, collaborate with non-technical stakeholders, and mentor engineers, while championing automation and best practices in a fast-paced environment.

Qualifikationen

• 4+ years of software engineering experience with end-to-end delivery of maintainable solutions.
• Strong full-stack proficiency in Python and JavaScript/TypeScript with relevant frameworks (e.g. FastAPI, Node.js, React).
• Experience with cloud platforms (AWS), CI/CD pipelines (GitHub Actions) and containerisation.
• Ability to gather requirements from non-technical stakeholders and translate into scoped deliverables.
• Excellent communicator who can tailor messaging to technical and non-technical audiences.

Aufgaben

• Lead end-to-end delivery of complex automation and AI projects, owning scope and timeline.
• Act as primary technical contact for Paid Marketing stakeholders and translate business problems into technical requirements.
• Architect and build AI-integrated workflows to reduce manual effort across marketing teams.
• Develop scalable solutions in Python/JavaScript and build backend services, automation scripts, and reporting interfaces.
• Design integrations with marketing platforms via RESTful APIs and OAuth2.
• Mentor junior engineers and contribute to development standards.

Kenntnisse

Python

JavaScript/TypeScript

FastAPI

Node.js

React

AWS

CI/CD

GitHub Actions

Containerisation

Stakeholder communication

Tools

FastAPI

Node.js

React

Jobbeschreibung

The role

In this role you will join the X-Channel Automation team, a cross-functional team embedded within Performance Marketing whose mission is to enable the Paid Marketing department to achieve its maximum potential by integrating the newest AI-driven technologies and automation into their processes, removing operational friction.

Because the team sits outside the tech tribe and operates without a dedicated product layer, the Senior Marketing Automation Engineer owns the full problem space: translating a marketer's brief into a scoped technical solution, architecting and building it, and shipping it to production. You will be developing tools and technologies for an internal group of 100+ people across Performance Marketing, Partnerships, and Retail.

As a Senior, you are a credible technical voice who works with a high degree of autonomy — leading projects from broadly defined outcomes, challenging the technical output of peers, and mentoring more junior engineers. You are equally comfortable holding a conversation with a marketer about their workflow pain points as you are architecting a backend service.

What you’ll do

• Lead the end-to-end delivery of complex automation and AI projects — from requirement gathering with non-technical stakeholders through design, build, and production release — owning scope and timeline independently
• Act as the primary technical point of contact for Paid Marketing stakeholders, independently translating business problems into clearly scoped technical requirements without a product layer
• Architect and build AI-integrated workflows that reduce manual effort across marketing teams, contributing directly to team KPIs including hours saved and AI adoption rate
• Develop scalable, maintainable solutions in Python and JavaScript/TypeScript, including backend services, automation scripts, and front-end reporting interfaces
• Design and implement integrations with marketing platforms (Google Ads, Meta, TikTok, and others) using RESTful APIs, webhooks, and OAuth2
• Build dynamic ad feeds and campaign-launch technologies that empower marketers to activate campaigns faster and at greater scale
• Set up and maintain monitoring and alerting systems to ensure operational stability across marketing tools, enabling proactive issue resolution
• Define and drive development standards and best practices within the team, challenging peers’ technical output constructively and creating an enabling environment for more junior engineers
• Mentor engineers at earlier career steps, providing technical guidance and feedback
• Participate in sprint refinement — evaluating incoming requests against team scope, applying RICE scoring, and engaging requestors to close requirements gaps before work begins
• Proactively evaluate emerging automation and AI tooling, staying ahead of industry trends and introducing best practices to the team

What you’ll bring

• 4+ years of experience in Software Engineering and the ability to design, implement, and deliver maintainable, high-quality solutions end-to-end with a high degree of autonomy
• Strong full-stack proficiency in Python and JavaScript/TypeScript, including relevant frameworks (e.g. FastAPI, Node.js, React or equivalent)
• Solid experience with cloud platforms (AWS preferred), CI/CD pipelines (e.g. GitHub Actions), and containerisation
• Demonstrated ability to gather requirements independently from non-technical stakeholders, translate them into scoped deliverables, and manage expectations throughout
• A credible communicator who tailors language and framing to both technical and non-technical audiences — essential in a role without a product layer
• Proactive, autonomous, and solution-oriented: you can work from broadly defined outcomes, define your own scope and timeline, and surface blockers early without needing frequent direction
• Data-driven appro…

Senior Marketing Automation Engineer (all genders) — hellofresh, Berlin.