(Senior) Marketing Analyst (m/f/d) - Berlin

Meyandy LLC; Berlin; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Flexible working arrangements

LinkedIn Learning

Sabbatical & special leave policies

WeRoad partnership

Birthday, 24th + 31st December off

Mobility Credit

Health Insurance

Employee assistance program

Zusammenfassung

FREE NOW is seeking a (Senior) Marketing Analyst to become a key expert on customer data and retention mechanics across Europe. You will develop, analyze, and optimize CRM and lifecycle marketing activities in a fast-paced marketing data team.

You will work on end-to-end analysis, segmentation, and AI-driven initiatives to automate and scale personalized customer journeys across multiple channels.

Qualifikationen

• Very good degree in business studies, computer science, psychology or another subject with a significant mathematical, statistical or scientific focus.
• Analytical mindset and ability to handle database queries yourself (SQL, R, Python).
• You understand how to engage and influence decision makers through data visualisation & storytelling using BI tools like Tableau.
• Solid experience working specifically with CRM, Lifecycle Marketing or Customer Insights, supporting targeted campaigns across multiple channels.
• A plus, not a must - Hands on experience with predictive modeling (e.g., churn prediction, LTV forecasting, or propensity modeling) to fuel advanced segmentations.
• Strong communication and interpersonal skills as well as excellent written and spoken English.

Aufgaben

• Support the CRM department with deep-dive analyses, troubleshooting, and actionable recommendations to optimize end-to-end customer lifecycle strategy.
• Analyze customer data to identify trends, churn risks and engagement opportunities, developing advanced customer segmentations.
• Assist in implementing next-generation marketing tech, designing, testing, and deploying AI-driven projects and agentic workflows for personalized journeys.
• Help stakeholders track and understand marketing metrics, and build dashboards to evaluate campaigns and multi-channel automations.
• Maintain analytics processes, data quality, and data sources/tools; seek continuous improvements.

Kenntnisse

SQL

R

Python

Tableau

CRM

Lifecycle Marketing

Data Visualization

English

Ausbildung

Bachelor's degree in business, CS, psychology or related with quantitative focus

Tools

Predictive Modeling

Jobbeschreibung

Location : Come and join us in Hamburg, Berlin or Barcelona!

As a (Senior) Marketing Analystat Freenow you will become a key expert on customer data and retention mechanics. Working within the marketing data team, you will be responsible for developing, analyzing, and optimizing Freenow’s CRM and lifecycle marketing activities across Europe.

YOUR DAILY ADVENTURES WILL INCLUDE:

• You actively support and consult the CRM department with deep-dive analyses, troubleshooting, and actionable recommendations to optimize our end-to-end customer lifecycle strategy.
• You analyse customer data to identify trends, patterns, churn risks and opportunities for enhancing engagement, while also developing advanced customer segmentations to tailor marketing efforts and improve personalization
• You contribute to the implementation of next generation marketing tech, helping to design, test, and deploy AI driven projects and agentic workflows that automate and scale hyper personalized customer journeys.
• You help stakeholders track and understand all relevant marketing metrics, while building dashboards to evaluate the performance of campaigns and complex multi channel automations.
• You keep a constant and proactive eye out for potential improvements in analytics processes, data quality and data sources/tools.

TO BE SUCCESSFUL IN THIS ROLE:

• Very good degree in business studies, computer science, psychology or another subject with a significant mathematical, statistical or scientific focus
• An analytical mindset and the ability to handle database queries yourself (i.e. in SQL, R, Python, etc.)
• You understand how to engage and influence decision makers through data visualisation & storytelling using BI tools like Tableau
• Solid experience working specifically with CRM, Lifecycle Marketing or Customer Insights, supporting targeted campaigns across multiple channels.
• A plus, not a must - Hands on experience with predictive modeling (e.g., churn prediction, LTV forecasting, or propensity modeling) to fuel advanced segmentations.
• Strong communication and interpersonal skills as well as excellent written and spoken English

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policyMobility Credit
• Health Insurance
• Employee assistance program

DIVERSITY, EQUITY & INCLUSION:

FREE NOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve,