Senior CRM Manager (F/M/D)

Meyandy LLC; Berlin; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Flexible working arrangements

LinkedIn Learning

Sabbatical & special leave policies

WeRoad partnership

Birthday, 24th + 31st December off

EU short-term work policy

Mobility Credit

Health Insurance

Employee assistance program

Zusammenfassung

Freenow by Lyft is seeking a Senior CRM Manager to lead lifecycle marketing and engagement across 9 markets in Europe, with a focus on retention and value across the user base.

You will own end-to-end CRM automation across channels, coach junior team members, and drive performance through tests and data insights, collaborating with Marketing, Product, and regional teams.

Qualifikationen

• 5+ years of experience in CRM, lifecycle marketing, or customer engagement at regional/global level.
• Hands-on experience with CRM platforms; Braze experience is a plus.
• Strong PM and stakeholder management, ability to influence across teams and time zones.
• Data-driven mindset using quantitative and qualitative insights.
• Excellent English communication; other European languages are a plus.

Aufgaben

• Maximise customer value by defining lifecycle strategies across 9 markets.
• Own end-to-end automation across channels (email, push, in-app, SMS).
• Advise and coach junior team members on CRM best practices.
• Optimise performance via behavioural data, A/B tests, and reduce friction in journeys.
• Lead cross-functional projects: dashboards, segmentation, and experimentation.
• Manage and optimise CRM automations aligned with lifecycle stages.
• Identify opportunities with Marketing, Product, local teams and North American counterparts.

Kenntnisse

CRM strategy

Lifecycle marketing

Braze

Data analysis

Stakeholder management

Project management

English proficiency

Tools

Braze

CRM Platforms

Jobbeschreibung

Location: Come and join us either in Barcelona, Berlin or Hamburg! Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.

We are looking for a senior CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies.

YOUR DAILY ADVENTURES WILL INCLUDE:

• As part of the central CRM team, you will: maximise customer value by defining and implementing lifecycle strategies that activate, engage and retain users across our 9 markets
• Own end-to-end automation creation process, from ideation to execution, across multiple channels (email, push notifications, in-app, SMS…)
• Advise and coach more junior team members on best in class CRM for global and local initiatives, ensuring the right message reaches the right user at the right time
• Optimise performance using behavioural data, designing and analysing A/B tests, and reduce friction in the customer journey
• Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
• Manage and optimise CRM automations, aligning communications and themes with lifecycle stages and business priorities
• Identify business opportunities and bring them to life together with Marketing, Product, local teams and North American counterparts

TO BE SUCCESSFUL IN THIS ROLE:

• 5+ years of experience in CRM, lifecycle marketing, or customer engagement – ideally at a regional or global level
• Hands-on experience with CRM platforms (experience with Braze is a plus)
• Strong project management and stakeholder management skills, with the ability to influence across teams, markets, levels and time zones
• Ability to effectively prioritise and manage a diverse set of initiatives in a fast-paced environment
• A data-driven mindset, using both quantitative and qualitative insights to inform decisions
• Excellent communication skills in English (other European languages are a plus)

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

DIVERSITY, EQUITY & INCLUSION:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.