(Senior) Marketing Analyst (m/f/d) - Berlin

Freenow by Lyft; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Flexible working arrangements

Sabbatical & special leave policies

WeRoad partnership

Birthday off

Health Insurance

Employee assistance programme

Zusammenfassung

Freenow by Lyft in Berlin is seeking a (Senior) Marketing Analyst to enhance customer lifecycle marketing across Europe. You will analyze data to identify trends, consult on CRM strategies, and contribute to the implementation of advanced marketing technologies.

The ideal candidate has a strong analytical background and experience in data visualization, CRM, and lifecycle marketing. The role offers flexible working arrangements and a comprehensive benefits package.

Qualifikationen

• Very good degree in a relevant field.
• Ability to handle database queries (SQL, R, Python).
• Experience with CRM, Lifecycle Marketing, and Customer Insights.

Aufgaben

• Support CRM department with analyses and recommendations.
• Analyze customer data to identify trends and enhance engagement.
• Contribute to projects implementing marketing tech.

Kenntnisse

Analytical mindset

Database queries (SQL, R, Python)

Data visualization with BI tools

Experience with CRM and Lifecycle Marketing

Communication skills

Ausbildung

Degree in business studies, computer science, psychology or similar

Tools

Tableau

Jobbeschreibung

(Senior) Marketing Analyst (m/f/d) - Berlin

Berlin, Germany

Location: Come and join us in Hamburg, Berlin or Barcelona!

As a (Senior) Marketing Analyst at Freenow you will become a key expert on customer data and retention mechanics. Working within the marketing data team, you will be responsible for developing, analyzing, and optimizing Freenow’s CRM and lifecycle marketing activities across Europe.

YOUR DAILY ADVENTURES WILL INCLUDE:

• You actively support and consult the CRM department with deep‑drive analyses, troubleshooting, and actionable recommendations to optimize our end‑to‑end customer lifecycle strategy.
• You analyse customer data to identify trends, patterns, churn risks and opportunities for enhancing engagement, while also developing advanced customer segmentations to tailor marketing efforts and improve personalization.
• You contribute to the implementation of next‑generation marketing tech, helping to design, test, and deploy AI‑driven projects and agentic workflows that automate and scale hyper‑personalized customer journeys.
• You help stakeholders track and understand all relevant marketing metrics, while building dashboards to evaluate the performance of campaigns and complex multi‑channel automations.
• You keep a constant and proactive eye out for potential improvements in analytics processes, data quality, and data sources/tools.

TO BE SUCCESSFUL IN THIS ROLE:

• Very good degree in business studies, computer science, psychology or another subject with a significant mathematical, statistical or scientific focus.
• An analytical mindset and the ability to handle database queries yourself (e.g. in SQL, R, Python, etc.).
• You understand how to engage and influence decision makers through data visualisation and storytelling using BI tools like Tableau.
• Solid experience working specifically with CRM, Lifecycle Marketing or Customer Insights, supporting targeted campaigns across multiple channels.
• A plus, not a must – hands‑on experience with predictive modelling (e.g., churn prediction, LTV forecasting, or propensity modelling) to fuel advanced segmentations.
• Strong communication and interpersonal skills as well as excellent written and spoken English.

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Mobility Credit
• Health Insurance
• Employee assistance programme

DIVERSITY, EQUITY & INCLUSION:

FREE NOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.