Senior Manager, Public Relations, Communications and Events

LE2 See’s Candies, Inc.; Schwerin; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player in the confectionery sector is on the lookout for a Senior Manager of Public Relations, Communications, and Events. This pivotal role involves strategizing and executing public relations efforts, managing communications, and overseeing brand events. If you have a passion for storytelling and a knack for relationship management, this position offers a unique opportunity to influence the brand's presence and engage with diverse audiences. Join a team dedicated to quality and customer satisfaction, where your contributions will help shape the future of a beloved brand. Your sweet adventure awaits!

Leistungen

401(k) eligibility

Paid time off

Generous medical benefits

Sick time

Parental leave

Qualifikationen

• 7-10 years in public relations, communications, and event management required.
• Strong problem-solving and project management skills are essential.

Aufgaben

• Lead all public relations efforts and manage corporate communications.
• Plan and execute brand events while ensuring effective promotion.

Kenntnisse

Public Relations

Communications

Event Management

Project Management

Budget Management

Problem Solving

Interpersonal Skills

Time Management

Ausbildung

Bachelor's Degree

Tools

Cision

Muck Rack

Social Media Platforms

Jobbeschreibung

Senior Manager, Public Relations, Communications and Events

Work is Sweet!

'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service. See's is a leader in the confectionary industry with over 250 retail shops across the USA. We are seeking friendly, enthusiastic individuals who are passionate about providing great customer service.

Job Description Summary:

Effectively develop, implement, and manage all public relations efforts, communications and events. This role leads all sponsorships, charitable efforts, partnerships and activations. It also includes select internal employee communications and consumer facing messaging. This position will work closely with the CEO and leadership.

Job Description:

Key Responsibilities:

• Own, lead, strategize, plan, develop and implement all public relations efforts, corporate (internal and external) communications and brand events.
• Develop and manage all communications related to product launches, store openings, activations, press releases, coverage tracking, crisis communications, and media outreach.
• Lead strategy and execution of yearly PR and Communications brainstorming, planning and execution.
• Research and identify partnership, sponsorship, and event opportunities.
• Lead, manage, and execute VIP gifting program to media, influencers, and celebrities during key moments.
• Partner on management of influencers and partnerships including evaluation of any outreach and opportunities.
• Own Grand Opening events and partner closely with shop team as well as other departments to establish promotions, collateral, event activities, invitations and attendees. Staff all events to ensure smooth execution in accordance with the Run of Show.
• Build brand awareness through event marketing with responsibilities that include, but are not limited to:
• Ownership of all marketing events
• Research and identify event marketing opportunities to ensure they are on brand, create awareness, increase demand and drive revenue
• Attend all events for on-site management
• Plan, organize, and manage event logistics
• Determine appropriate collateral, promotions, and staffing for each event
• Monitor and measure the success of each event and evaluate results against organizational goals
• Manage all aspects of Public Relations efforts including pitching to publications, media response efforts, factory tours, and interviews.
• Work closely with CEO on communications, interviews and events including but the annual Berkshire Shareholder Meeting.
• Collaborate with retail, wholesale, shop operations, production, shipping and ecommerce to assist with all programming, activations and/or partnerships.
• Partner with Human Resources (HR) for bi-yearly Town Halls, annual Service/Recognition Awards, employee gifting and other opportunities throughout the year.
• Manage external and support internal corporate communications including newsletters, memos and employee/company updates as needed.
• Report on key performance indicators.
• Monitor of all media coverage and summarize into weekly and monthly reporting.
• Protect and manage the See’s Brand at all times.
• Perform special projects as assigned by management.
• Directly manages Public Relations and Communications Manager.
• This position is responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness.
• All See’s staff must be committed to the company’s core principles and workplace values, including a demonstrated commitment to diversity and inclusion.

Core Capabilities:

• Relationship management: internal and external
• Strong communication skills
• Project and event management
• Highly organized
• Prioritizes and manages multiple and competing priorities
• Effective and efficient time management
• Prepare and assess success of programs against Key Performance Indicators (KPI)
• Budget management
• Provide quality assurance (QA)

Minimum Qualifications:

• Seven to ten years of public relations (agency experience preferred), communications and event experience with a multi-channel retailer, preferably with annual sales in excess of $500M.
• Strong problem-solving skills, detail-oriented mind-set, and ability to manage multiple projects and priorities.
• Self-starter who takes initiative with strong planning and project management skills.
• Strong interpersonal skills.
• Experience managing and negotiating with partners/vendors.
• Proven ability to run successful campaigns with little supervision.
• Exceptional verbal, written and presentation skills.
• Bachelor’s degree required.
• Experienced in working with technology and monitoring programs such as Cision or Muck Rack.
• Experience and knowledge in working with social media platforms.

The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

See's is an EOE
See’s will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00).

Welcome to See's Candies where every career choice is as delightful as our candy! Whether you're a seasoned professional or just starting your journey, you've come to the right place to satisfy your career cravings. From crafting irresistible confections to spreading joy to customers, every role at See's Candies is a chance to make a difference and leave a lasting impression. Apply now and join our extraordinary team dedicated to making life a little sweeter, one chocolate at a time. Your next sweet adventure starts here!

About Us

Like a Box of Chocolates, we believe that variety is the spice of life, and it takes many unique individuals working together to reach our common goals. At See's, teamwork is the secret ingredient. For over 100 years, See's Candies has been dedicated to making candy Mary See's way; helping to make the world a sweeter place, one piece of candy at a time. See's has grown from one shop to over 240 shops across America, plus a flourishing online store, without ever compromising on the best tasting, highest quality candy around.