Senior Manager of Regional Marketing - DACH

Workiva Germany GmbH; Deutschland; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading global SaaS company is seeking a Senior Manager of Regional Marketing for the DACH region. The role involves developing integrated marketing plans aimed at brand awareness and customer engagement. Candidates should have over 8 years of B2B marketing experience, with a deep understanding of the DACH market, and be fluent in English and German. This position offers a chance to lead marketing efforts across Germany, Austria, and Switzerland.

Qualifikationen

• 8+ years of B2B Marketing experience focused on brand building and Demand Generation.
• 3+ years of people management experience preferred.
• Strong understanding of the DACH market's business culture and buyer personas.

Aufgaben

• Develop and execute integrated marketing plans for the DACH region.
• Collaborate with sales leadership to achieve revenue goals.
• Lead brand strategy and execute regional initiatives.

Kenntnisse

B2B Marketing

Account-Based Marketing (ABM)

Pipeline Generation

Stakeholder Management

Data-driven Decision-Making

Fluent in English and German

Tools

Marketing Automation Platforms

CRM Systems

Analytics Tools

Jobbeschreibung

The Senior Manager of Regional Marketing - DACH will develop and execute integrated marketing plans to drive brand awareness, pipeline generation, and customer engagement across Germany, Austria, and Switzerland. Reporting to the Senior Director of Regional Marketing South, you will work closely with our DACH Sales, Partnerships, and Customer Success teams to ensure all marketing efforts meet our business objectives.

The ideal candidate will have a proven track record of designing and delivering highly impactful, integrated marketing tactics and events, including Account-Based Marketing (ABM) programs. Your ability to combine strategic vision with operational excellence will be key to generating the pipeline coverage needed to achieve quarterly bookings targets.

What You’ll Do

Serve as the voice of the DACH region in EMEA marketing discussions, collaborating with all GTM (Go-to-Market) functions to ensure regional needs are met

Partner closely with DACH sales leadership to develop and execute marketing plans that deliver pipeline and revenue goals

Collaborate closely with Demand Generation, Partner Marketing, Product Marketing, and Marketing Operations teams to maximise regional impact

Lead the Workiva brand strategy in DACH by developing and executing regional initiatives, including events, media, thought leadership, and partnerships

Orchestrating integrated campaigns and ABM programs and ensure end to end execution, monitoring and reporting on sales pipeline

Analyse and optimise key performance indicators (KPIs) for marketing programs, providing regular reports and insights to DACH and EMEA leadership

What You’ll Need

Minimum Qualifications

8+ years of related career experience in B2B Marketing with a focus on brand building, Demand Generation, and regional marketing

Minimum 3 years direct people management experience preferred, including supervisory experience of entry-level managers

Strong track record of designing and delivering best-in-SaaS integrated campaigns, ABM programs, and events in the DACH region

Deep understanding of the DACH market, including regional business culture, buyer personas, and competitive landscape

Fluent / Native English and German speaker

Preferred Qualifications

Proven ability to partner with Sales, Partnerships, Customer Success and Marketing teams to develop and execute marketing strategies that drive measurable pipeline and revenue impact

Excellent communication and stakeholder management skills, with the ability to influence across functions and geographies

Experience working within a global matrix organisation, collaborating with international team

Experience in data-driven decision making to drive key business outcomes and effective communication to stakeholders

Proficiency in marketing automation platforms, CRM systems, and analytics tools

Strong analytical mindset with a data-driven approach to decision-making

Travel Requirement & Working Conditions

Up to 25% travel for internal and customer events

Reliable internet access for any period of time working remotely and not in a Workiva office

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email.

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