Senior Manager Member Marketing (m / w / d), Frankfurt am Main

American Express; Frankfurt; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

Join American Express as a Senior Manager Member Marketing, where you'll be integral to driving growth in the German market. You'll lead marketing strategies and a team focused on enhancing customer loyalty while ensuring compliance and delivering impactful communications. This role demands strong leadership and analytical skills, perfect for someone ready to make a significant impact in a global organization.

Leistungen

Competitive base salaries

Bonus incentives

Flexible work arrangements

Onsite Healthy Living room

Career development opportunities

Health and wellness programs

Qualifikationen

• 7+ years of B2C/B2B Marketing experience.
• Proven track record of driving sustainable business results.
• Fluent in English and German.

Aufgaben

• Lead the marketing strategy to drive customer revenue growth.
• Manage marketing communications to ensure the best customer experience.
• Collaborate with cross-functional teams to optimize marketing efforts.

Kenntnisse

Analytical skills

Leadership

Communication

Stakeholder management

Ausbildung

University degree with focus on Marketing

Jobbeschreibung

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

The Senior Manager MemberMarketing plays a key role in driving sustainable growth for the German market contributing to organization success driving customer revenue growth by creating customer loyalty and delivering best-in-class marketing communication.

In your role, together with your team of experienced marketeers, you are leading the marketing and communication strategy to drive spend and revenue growth from existing B2B and B2C customer. You are responsible for developing and maintaining a success-oriented and sound contact and channel strategy spanning across the customer lifecycle. Synchronizing and prioritizing marketing efforts efficiently across different teams as acquisition, early engagement & retention and product management to ensure highest impact is a key part of your day to day work. You know how to drive efficiencies and leveraging marketing planning and measuring tools and KPIs to improve marketing ROIs.

• Revenue Growth: Leveraging customer relationships to drive spend & card fee growth and coverage awareness, maximizing share of wallet and loyalty at the right margins
• Member Experience: Ensure impactful Card Member interactions through the right channels, timing, and content to drive business results and ensure a holistic and engaging member experience
• Data-Driven and result-oriented: Optimizing and prioritizing marketing investments based on core KPIs. Setting ambitious goals and continuously evaluating and monitoring business impact and success
• Digitization and Automation: Leverage capabilities to improve efficiency and personalize customer interactions, ultimately driving better results and higher ROI
• Collaboration: Manage relationships across local and international enterprise functions with Acquisition & Early Engagement, Product Management and Merchant Marketing
• Marketing Governance: Ensuring compliance with internal and external guidelines and regulation
• People Leadership: Attracting and retaining top talent as well as developing all colleagues to their maximum leadership potential

Minimum Qualifications

• 7+ years of solid professional experience in B2C and/or B2B Marketing
• University degree with preferred focus on Marketing
• Proven track-record of driving sustainable business results
• Strong analytical and result-oriented skills and entrepreneurial spirit
• Excellent communication and presentation skills and a solution-oriented mindset
• Strong Interpersonal skills and experience in stakeholder management and w orking with cross-functional teams in a matrix organisation
• Demonstrated experience and capability to lead, coach, develop and inspire a diverse and high performing team
• Fluent verbal and written communication skills in English and German

Preferred Qualifications

• Experience in the payment industry as well as in marketing automation is an advantage

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Flexible work arrangements and schedules with hybrid and virtual options with Amex Flex
• Onsite and online Healthy Living activities, including insightful health and workout webinars, as well as an array of in-person screening opportunities (i.e. skin cancer screening, eye screening, diabetes screening and more!)
• Onsite Healthy Living room for exercise activities or relaxation programs with onsite shower room facility. Relaxation programs include regularly scheduled massages!
• Inclusive and helpful parental perks including first aid rooms for breastfeeding privacy, emergency back-up childcare services and childcare allowance.
• Optional on-site visits from Occupational Doctors for workplace health consultations.
• Free and confidential counselling support through our Healthy Minds program
• Career development and training opportunities

Amex Flex provides flexibility for colleagues to thrive personally and professionally while ensuring we preserve the important benefits of our unique in-person culture. I n Germany, we have an agreement with the works council with specific guidelines for Amex Flex. Depending on the role and business needs, colleagues will either work onsite, in a hybrid model or fully virtual.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.