Senior Manager, Field Marketing (m/w/d) - German Speaker Frankfurt, Germany - Hybrid

Cision Global; Frankfurt; Vor Ort; Vertraulich; Vollzeit

Zusammenfassung

Cision Global is seeking a Senior Manager of Field Marketing to enhance brand visibility in the DACH region. This role requires strategic oversight of integrated marketing programs and team leadership, ensuring effective collaboration with the sales team to achieve measurable results. Ideal candidates will have 8+ years of B2B experience, strong communication skills, and a deep understanding of the regional market.

Leistungen

30 days of PTO per year

4 Wellness days per year

Gym sponsorship

Full Calm subscription

Employee Assistance program

Pension and childcare contributions

Qualifikationen

• 8+ years of B2B marketing experience, preferably in SaaS or tech.
• Fluent in German and English.
• Strong track record in field marketing.

Aufgaben

• Lead planning and execution of regional field marketing campaigns.
• Collaborate with sales team for alignment.
• Drive content generation and thought leadership.

Kenntnisse

B2B marketing

Field marketing

Demand generation

Interpersonal skills

Communication skills

Public speaking

Ausbildung

Master's degree in marketing, PR, Business

Tools

Marketo

Eloqua

Salesforce

Jobbeschreibung

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.

Empower your impact at Cision. Be seen, be understood, be you.

As the Senior Manager, Field Marketing for the DACH region (Germany, Austria, and Switzerland), you will be instrumental in elevating brand visibility and driving demand across our portfolio of products and brands. Leveraging your 8+ years of marketing experience, you will lead the development and execution of integrated marketing programs and events, working in close alignment with the regional sales team to deliver measurable impact and achieve business objectives.

This role calls for a strategic, results-driven marketer who combines strong B2B expertise with in-depth knowledge of the DACH market. You should be equally comfortable thinking big and executing flawlessly, while also leading and motivating a small team of high-performing marketing professionals.

Key Responsibilities:

• Lead the planning and execution of regional field marketing campaigns, including email campaigns, trade shows, owned events, direct marketing, webinars, and other brand awareness or lead generation activities.
• Collaborate with the DACH sales team to forge strong communication and processes, ensuring alignment between marketing and sales efforts.
• Continuously measure, manage, and adjust campaign effectiveness based on lead generation performance, lead conversion ratios, and sales cycle conversions.
• Work with internal teams to plan and execute on digital marketing strategies.
• Drive our content generation and thought leadership for the region that resonates with our target audience and drives engagement.
• Ensure global collateral is translated from English into German.
• Ensure a deep understanding of how to manage and optimize the lead handoff from marketing to sales.
• Lead and mentor a small team of marketing professionals, providing guidance and support to help them achieve their goals.

Key Qualifications:

• Master's degree in marketing, PR, Business, or a related field.
• 8+ years of B2B marketing experience, preferably in SaaS or tech.
• Strong track record in field marketing and demand generation in an international company.
• Fluent in German and English, with excellent interpersonal and communication skills.
• Proficient in marketing automation and CRM tools (e.g., Marketo, Eloqua, Salesforce)
• Strong presentation and public speaking skills.

What We Offer:

• A place in a high performing team at a growth-driven company.
• An open, informal, diverse and multinational working environment.
• 30 days of PTO per year and 4 Wellness days per year to encourage a healthy work-life balance.
• Additional pension and childcare employer contribution.
• Gym sponsorship and full Calm subscription.
• 24/7 Employee Assistance program.

#Germany

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.PR Newswire , a network of over 1.1 billion influencers, in-depth monitoring, analytics and itsBrandwatch andFalcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud, visitwww.cision.com and follow @Cision on Twitter.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing theCEO Action for Diversity & Inclusion pledge and named a “Top Diversity Employer” for 2021 byDiversityJobs.com .

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [e-mail]

**Day-to-day preferred language with colleagues and set-up for reports and analyses will mostly be German, however, please bear in mind that Cision is a global company, and so is our Talent Acquisition team, so please apply using a CV written in English so we can review your application**