Senior Manager/Director Global Marketing Enteral Nutrition

Fresenius Kabi; Deutschland; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic marketing leader to drive the global marketing strategy for innovative healthcare solutions. This role involves leading cross-functional teams to create impactful marketing plans, preparing for new product launches, and managing budgets effectively. The ideal candidate will have a strong background in brand management within the healthcare or consumer goods sectors, showcasing creativity and strategic thinking. Join a forward-thinking company that values results-driven professionals and offers an opportunity to make a significant impact on patient and healthcare professional engagement.

Qualifikationen

• 7+ years in brand management/marketing in healthcare or consumer goods.
• Strong project leadership and influencing skills across matrix organizations.

Aufgaben

• Lead the co-creation of the global annual marketing plan.
• Develop global promotional campaign toolkits for new product launches.

Kenntnisse

Brand Management

Marketing Strategy

Project Leadership

Data Analysis

Creative Thinking

Communication Skills

Collaboration Skills

Intercultural Sensitivity

Ausbildung

University Degree in Business Administration/Marketing

Jobbeschreibung

Your responsibilities:

• Lead the co-creation of the global annual marketing plan for your therapeutic area with cross-functional medical, market access und regional teams.
• Understand the patient and healthcare professional journeys and company/local infrastructures as input to the strategy and marketing plan
• Prepare new product launches by defining the global product positioning, naming, key claims, pricing strategy, label/packaging, trademark
• Develop global promotional campaign toolkits and campaign implementation guidance for new product launches and key products in the portfolio in co-creation with Regions and key markets. Set and track KPIs for implementation in local markets
• Partner with the global portfolio team in the development of the global EN product pipeline and life cycle management of the portfolio:
  - Input to the portfolio analysis and gap assessment to steer the future strategic
  direction of the portfolio
  - Support the ideation process and evaluation of new product ideas from a strategic
  perspective based on insights, trends, competitor activities etc.
  - Generation and input of patient / customer insights to feed into product development
  - Provide input for potential calculation of early product ideas and feedback and
  on respective business cases
• Be an active member in the cross-functional innovation team and drive the development of the product formulation, scientific rationale and global value dossier in line with the targeted marketing positioning and claims
• Manage the budget for the therapeutic area under your responsibility

Your profile:

• You have a completed university degree in Business Administration/Marketing or similar
• Solid track record of at least 7 years in brand management / marketing from the healthcare industry or consumer goods industry where healthcare professional and direct to patient communication plays a key role
• You have a strong drive for results, sense of urgency, and ability to deliver customer value underpinned by autonomous and effective decision-making abilities
• You are known for Creative thinking, growth mindset, learning agility, and the ability to develop innovative strategies and plans
• You have demonstrated strong project leadership and influencing skills across matrix organisations
• You have the capacity for complex data analyses to optimize the brand and deliver on opportunities
• You have the ability to translate science into stories for patients and healthcare professionals
• You have experience in both local and regional/global rolls would be ideal
• You bring excellent communication and collaboration skills
• You have a high intercultural sensitivity as you will be dealing with colleagues and external partners from around the world
• You are fluent in the English language (written & spoken), additional languages are a plus