Senior ( Local ) Marketeer

Lynx Beleggen; Berlin; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

13th month and holiday allowance

Pension scheme

Generous learning and development budget

Daily fresh lunch

Regular team events

Job summary

A leading fintech company is seeking a Senior Local Marketeer for Germany to drive marketing performance and market positioning. The role involves defining local marketing strategies, managing performance marketing channels, and building partnerships in the German retail investor landscape. The ideal candidate has 6–10 years of marketing experience, preferably in financial services, and strong analytical skills. Excellent benefits and career growth opportunities await in a collaborative work environment.

Qualifications

• 6–10 years of marketing experience, preferably within financial services.
• Proven experience managing performance marketing and paid acquisition campaigns.
• Experience owning marketing budgets and delivering measurable growth targets.
• Strong analytics and data-driven decision making.
• Excellent stakeholder management and ability to influence senior leadership.
• Native German with professional proficiency in English.

Responsibilities

• Define and execute the local marketing strategy for Germany.
• Identify high-impact marketing opportunities within the German investor ecosystem.
• Manage and optimize performance marketing channels.
• Developing and managing strategic partnerships with key German media platforms, affiliates and investor communities.
• Driving thought leadership by collaborating with local experts, analysts and content creators.
• Representing LYNX at industry events, investor conferences and financial fairs.
• Providing strategic market insights on competition, pricing trends, investor behaviour and regulatory developments.
• Managing marketing budgets and ensuring performance against ROI, CPA and growth targets.
• Acting as the key link between global marketing teams and the German commercial organisation.

Skills

Strategic thinking

Commercial acumen

Performance marketing management

Analytical capabilities

Stakeholder management

Native German

Professional proficiency in English

English language

Tools

CRM systems

Marketing automation tools

Job description

About the role

AsSenior Local Marketeer for Germany, you will take a strategic lead in driving LYNX’s marketing performance and market positioning in one of our most important European markets. You will translate global marketing strategy into locally impactful initiatives while identifying new growth opportunities within the German retail investor landscape.

In this role, you will act as a strategic partner to the German leadership team, combining market insights, performance data and local partnerships to strengthen brand authority, customer acquisition and long-term growth.

You’ll be responsible for

• Defining and executing the local marketing strategy for Germany in alignment with global marketing priorities

• Identifying high-impact marketing opportunities within the German investor ecosystem

• Managing and optimizing performance marketing channels including PPC and digital acquisition campaigns

• Developing and managing strategic partnerships with key German media platforms, affiliates and investor communities

• Driving thought leadership by collaborating with local experts, analysts and content creators

• Representing LYNX at industry events, investor conferences and financial fairs

• Providing strategic market insights on competition, pricing trends, investor behaviour and regulatory developments

• Managing marketing budgets and ensuring performance against ROI, CPA and growth targets

• Acting as the key link between global marketing teams and the German commercial organisation

Here’s what we are looking for

• A senior marketing professional with strong strategic thinking and commercial acumen

• 6–10 years of marketing experience, preferably within financial services, fintech or investment platforms

• Proven experience managing performance marketing and paid acquisition campaigns

• Experience owning marketing budgets and delivering measurable growth targets

• Strong analytical capabilities and a data‑driven approach to decision making

• Excellent stakeholder management and the ability to influence senior leadership

• Native German and professional proficiency in English

Nice to have:

• Experience working in an international organisation with global‑local collaboration

• Knowledge of the German retail investment market and regulatory landscape

• Experience managing external agencies, affiliates or strategic partners

• Familiarity with CRM systems or marketing automation tools

What we offer

• A competitive salary and excellent secondary benefits

• A13th month and holiday allowance

• Pension scheme and attractive employee benefits

• A generous learning and development budget

• A collaborative and informal work environment

• Regular team events and social activities

• Daily fresh lunch from our cook, drinks, and healthy snacks

• The opportunity to grow and develop your career within an international company

About us

“LYNX helps you invest in yourself.”
“Working at LYNX means joining the LYNX family.”
“The development opportunities make LYNX the best place to work.”

This is what employees say about LYNX and it is exactly what we want to offer: a work environment where you can get the best out of yourself.

At our offices in the heart of Amsterdam, Ghent, Berlin and Prague, we work every day to offer both private and professional clients the best trading opportunities through a fast, user‑friendly and reliable trading platform.

LYNX is an international FinTech where more than 300 colleagues work together to support investors across Europe, building a relaxed and informal work environment where personal growth and collaboration are key.