Senior Integrated Marketing Manager, Europe

Mozilla Corporation; Deutschland; Remote; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A global technology organization is seeking a Senior Integrated Marketing Manager based in Germany to develop and execute marketing programs that drive the growth of consumer products. The ideal candidate will have over 8 years of experience in consumer and brand marketing, be skilled in creating data-driven marketing plans, and excel in collaborative environments. This role offers competitive benefits and the opportunity to work in a committed team dedicated to making a positive impact on the Internet.

Leistungen

Performance-based bonuses

Rich health coverage

Generous retirement contributions

Wellness days

Home office stipend

Professional development budget

Paid parental leave

Qualifikationen

• 8+ years of experience in consumer marketing, brand marketing, and/or strategy.
• Proven track record developing and implementing successful integrated marketing strategies.
• Strong understanding of mixed channel approaches for user acquisition.

Aufgaben

• Develop campaigns to drive growth and awareness for Mozilla's consumer products.
• Collaborate with various teams to create effective marketing strategies.
• Track campaign performance and make recommendations for improvement.

Kenntnisse

Consumer marketing

Brand marketing

Project management

Data-driven marketing plans

Consumer insights

Jobbeschreibung

Senior Integrated Marketing Manager, Europe

Remote Germany

Overview

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. This is a fantastic chance to be part of a top-tier organization committed to creating a positive influence on the internet. As a Senior Integrated Marketing Manager for Europe, you will develop and execute marketing programs that drive growth for Mozilla’s consumer products in Germany. You will be a valuable member of a driven team that emphasizes teamwork and pursues excellence in all our endeavors.

Are you eager to build a better internet? Join Mozilla on the Marketing team. We are looking for a Senior Integrated Marketing Manager for the development and execution of marketing programs that drive growth of Mozilla products across Germany. The ideal candidate has proven experience in developing successful awareness, growth, and engagement strategies that target consumers. They are passionate about building data-driven marketing plans and succeed in highly collaborative environments. They are entrepreneurial, proactive, problem solvers. The candidate will own the regional market insights/research requirements and build coordinated marketing plans grounded in data-driven hypotheses. They will partner closely with Product Marketing, Activations, Creative, Comms, and Brand to deliver breakthrough campaigns and programs via owned and paid channels. They will analyze program results and develop actionable recommendations post-launch, in partnership with Marketing Analytics and channel leaders.

What you'll do

Partner with the Director Global Integrated Marketing to develop campaigns, programs, and experiments that drive growth - awareness, consideration, and usage of Mozilla consumer product offerings in Germany

• Develop strong thought leadership and understanding of the regional landscape, including consumer needs, competitive specs, and emerging macro + cultural trends
• Collaborate with Activations, Brand and Comms teams to develop impactful coordinated channel mix strategies for campaigns and programs
• Possess deep customer and product knowledge; inform decisions by conducting market research in collaboration with the Marketing Insights team
• Collaborate with Global Product Marketing to ensure product market fit and clear product positioning; leverage to develop nuanced regional marketing growth strategies
• Collaborate with the Director of Global Integrated Marketing to set program goals and measure success
• Track campaign performance, document regional insights and takeaways, and make recommendations for ongoing improvement and optimization
• Strong program manager; accountable for the end-to-end execution of all assigned projects

What you'll bring

• 8+ years of deep consumer marketing, brand marketing, and/or strategy experience
• Possess a strong product growth and/or launch portfolio; proven track record developing and implementing successful integrated marketing or go-to-market strategies
• Solid understanding of coordinated (owned + paid) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy
• Strong grasp of quantitative test designs
• Strives to balance both creative excellence with high quantitative performance
• Understands user journey mapping
• Outstanding organization and project management skills
• Excellent collaboration skills; proven track record leading through influence
• A self-starter with a bias for action
• Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures
• Tech industry experience preferred

What you’ll get

• Generous performance-based bonus plans to all eligible employees - we share in our success as one team
• Rich medical, dental, and vision coverage
• Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
• Quarterly all-company wellness days where everyone takes a pause together
• Country specific holidays plus a day off for your birthday
• One-time home office stipend
• Annual professional development budget
• Quarterly well-being stipend
• Considerable paid parental leave
• Employee referral bonus program
• Other benefits (life/AD&D, disability, EAP, etc. - varies by country)

About Mozilla

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

Commitment to diversity, equity, inclusion, and belonging

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at [e-mail] to request accommodation.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.