Senior Insights Consultant Marketing Analytics FMCG (m/w/d)

Circana; Düsseldorf; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading advisory firm in consumer behavior seeks a Media & Analytics Insights Consultant to drive project delivery and provide data-driven recommendations to clients in the FMCG sector. You will collaborate with teams across EMEA, analyze market trends, and present findings, ensuring impactful client engagement. The role supports continuous learning in an inclusive and flexible environment, with emphasis on diversity and equity.

Qualifikationen

• Experience in data analysis, insight delivery, or data management.
• Knowledge of media channels and advertising principles.
• Ability to interpret data and create persuasive narratives.

Aufgaben

• Lead teams in project management and client recommendations.
• Prepare and present analytics solutions to clients.
• Identify industry trends and deliver actionable insights.

Kenntnisse

Data analysis

Presentation skills

Marketing strategy understanding

Strong analytical skills

Client relationship management

Tools

MS Office

Circana Market Advantage

Jobbeschreibung

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, seek and share feedback freely, and celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion, believing in the strength that diversity brings to our business, employees, clients, and communities. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at

What will you be doing?

The successful candidate will join the EMEA & APAC Media & Analytics Solutions Delivery team, supporting FMCG manufacturers and retailers with their growth plans by analyzing in-store sales and marketing activity, and identifying opportunities for performance improvement. Recommendations focus on assortment, media, price, and promotional strategies, utilizing machine analytics based on EPOS data.

As a Media & Analytics Insights Consultant, you will work with a team of consultants across Germany and EMEA to support contracted and ad hoc services for Circana’s clients. Your role involves managing the delivery of projects from sign-off to insights delivery, collaborating closely with clients and colleagues in the EMEA & APAC team.

Job Responsibilities

• Project management and Team leading
• Lead teams to leverage data and analysis for compelling client recommendations
• Manage client relationships and data validation processes
• Coordinate between data scientists, insights analysts, and commercial teams to ensure quality and timely delivery
• Build project scope, perform quality checks, track timelines, and challenge results
• Ensure project setup and results meet client expectations as per the Statement of Work (SoW)

Interpret client business questions into project specifications, understand objectives, and deliver analytics solutions.

• Prepare impactful presentations (PowerPoint, Excel, visualization platforms) and present findings to clients, providing feedback to analysts and data scientists.

Insights and Consulting

• Align with commercial teams to develop insights and client presentations based on machine learning data analysis
• Lead client workshops, interpret results, and communicate effectively
• Identify industry trends, generate new ideas, and deliver actionable insights to support client growth
• Build trust and act as a trusted advisor and delivery partner

Requirements

• Interest or understanding of marketing strategy and FMCG market trends
• Relevant experience in data analysis, insight delivery, or data management; experience with marketing mix insights is advantageous
• Good knowledge of media channels and advertising principles
• Strong analytical skills, proficiency in MS Office; statistical background not required
• Experience with big-data platforms like Circana Market Advantage is a plus
• Knowledge of analytical principles such as A/B testing, multi-touch attribution, and marketing mix modeling
• Ability to interpret data and craft compelling narratives
• Excellent presentation skills and ability to simplify complex data
• Strong organizational skills, capable of managing multiple projects and stakeholders
• Positive attitude, eagerness to learn, self-motivated, and accountable

Our shared behaviors include:

• Stay Curious
• Seek Clarity
• Own the Outcome
• Center on the Client
• Be a Challenger
• Champion Inclusivity
• Commit to each other

Location: This position can be located remotely.