Senior Growth Marketing Manager (Performance Marketing Focus)

NeoTaste; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A fast-growing food-discovery platform in Berlin is seeking a Senior Growth Marketing Manager to lead user acquisition and retention strategies while optimizing marketing spend. The ideal candidate has over 7 years of experience in performance marketing, particularly in paid social. You will work in a flexible, trust-based environment with opportunities for significant impact and growth.

Leistungen

Remote work flexibility

Sports and wellness benefits

Extra holiday days on 24th and 31st December

High quality technical equipment from Apple

Company offsites and team events

Qualifikationen

• 7+ years of experience in performance marketing, especially paid social.
• Proven track record in user acquisition and growth marketing.
• Fluent in CAC, LTV, payback, and funnel metrics.

Aufgaben

• Drive user acquisition and retention strategies.
• Optimize marketing spend and improve CAC.
• Support NeoTaste’s launch into new markets.

Kenntnisse

Performance marketing expertise

Experiments mindset

Strategic thinking

Data-driven decision making

Curiosity

Tools

Google Analytics

Marketing automation tools

Jobbeschreibung

Location

Berlin

Employment Type

Full time

Location Type

On-site

Department

Marketing

Let us give you a taste

Join us in revolutionizing the food-tech industry and become a part of one of the fastest-growing food-discovery platforms.

Your mission

As NeoTaste continues to expand into additional cities and markets, we need to scale our user acquisition and retention strategies in a sustainable and cost-effective way. We are seeking a data-driven and strategic Senior Growth Marketing Manager to drive user acquisition, engagement as well as revenue growth through platforms like Meta, Google, TikTok, and other emerging digital channels.

The Senior Growth Marketing Manager will play a critical role in achieving the following company-wide objectives:

• User growth & retention: Scaling our subscriber base through paid marketing & strategic retargeting efforts.

• Data-driven optimization: Improving attribution models, analytics, and automation for efficient spend allocation.

• Increased efficiency: Lowering CAC while increasing member LTV.

• Faster market penetration: Supporting NeoTaste’s launch into new cities with localized acquisition and retargeting strategies.

• Localised user retargeting: Improving user engagement and retention in each city

Your profile

• A significant amount of experience in performance marketing (7+ years), in particular paid social: You’ve been focused on user/subscriber acquisition, paid media and growth marketing, and preferably you have a background in consumer apps with a subscription-base businesses model. Ideally, you have worked in high-growth startups or scale ups.

• Experimentation mindset: You like to rapidly test and iterate to find winning strategies. You are adaptable and naturally prioritize projects that are high-impact. You are proactive and always want to find new ways to scale subscriber growth efficiently.

• Strategic & hands-on at the same time: You are fluent in CAC, LTV, payback, and funnel metrics, and know how to make them tell a story. You are experienced in supporting product-lead growth initiatives through marketing collaborations.

• Resourceful & scrappy: From recording your own ads to hacking together AI tools, your single focus is making it happen. Bonus: You’ve worked with AI-native or builder/creator-focused products.

• Naturally curious with high taste: With a “learning never stops” mindset and your innovative and growth-oriented attitude, you strive to push creative strategy to its limits

• Data-driven decision maker with strong analytical skills: You have expertise in Google Analytics, Adjust, attribution modeling, A/B testing, and marketing automation tools. Plus points if you have successfully implemented a full funnel campaign optimization engine.

Why us?

• Key driver - Performance marketing is a key driver of our customer acquisition and revenue growth. As a strategic expert, you are going to build on top of the foundations and optimize our marketing spend and improve CAC and ROAS.

• Big impact - We're still small enough to not have a too complex setup where you can directly contribute and see your growth.

• Remote work and trust working time - Work from where you feel most productive and start and end your day in a way that fits your own schedule.

• Sports and wellness benefits - Use Urban Sports or Hussle to stay active and recharge.

• NeoTaste for yourself and a friend – Enjoy a NeoTaste subscription and share your passion for food with others.

• Work equipment – You will receive high quality technical equipment from Apple.

• Extra holiday days - Get two extra days off on 24th and 31st December, regardless of the country you’re based in.

• Company offsites and regular team events – Be part of virtual and in-person events with the whole team to meaningfully connect with your co-workers.

Sounds good?

Does this description fit you? Send us a short message explaining why you are the right person for the job! We are looking forward to your application.

About us

At NeoTaste we develop the platform for you to discover new restaurants in your city. As a user, you can enjoy special deals that are exclusive to us and allow you to discover the culinary diversity of the city.

On the other hand, we are also the partner for restaurants to win new customers who do not yet know their go-to food place. The restaurants can adjust their special deals individually to their capacity, which helps them increase their occupancy and thus their revenue.
We are looking for enthusiastic and motivated team players who are eager to build something great with us.

• We're present in over 50 cities in the DACH region, the Netherlands & the UK and are expanding into Europe

• More than 2 million users love our app

• We're a team of more than 100 employees

• We have raised €21Million in the last two years