Senior Growth Marketing Manager (f/m/d)

Outdooractive

Deutschland

Remote

EUR 70,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Flexible Working Hours

Company Pension Scheme

Team Events & Traditions

Wellness & First Aid Courses

Job summary

Outdooractive seeks a growth marketing leader to own the end-to-end B2C funnel—from acquisition to retention and revenue. You will drive paid media, lifecycle communications, and data-driven optimization to boost user growth and subscriptions.

You will collaborate with Product, Data, Tech, Operations, Brand, Editorial, and Social teams in a dynamic Allgäu environment that values sustainability and innovation. Fluency in German and good English are essential.

Qualifications

Several years of experience in growth marketing, performance marketing, or lifecycle marketing.
Strong understanding of digital funnels and subscription, app, SaaS, or e-commerce models.
Solid experience with paid media, CRM and lifecycle communication, and marketing automation.
Experience with analytics, tracking, attribution, A/B testing, and optimization.
Strong analytical skills with data-driven decision making.
Hands-on mindset with willingness to execute campaigns and experiments.
Experience managing external agencies or specialist partners.
Excellent German and good English communication skills.
Interest in outdoor activities and user-centric growth.

Responsibilities

Own the digital B2C growth funnel—from acquisition through onboarding, retention, upselling, and win-back.
Plan, manage, and optimize paid media activities (Apple Search Ads, Google, paid social).
Analyze and improve registration, onboarding, trial, and subscription conversions.
Develop lifecycle communication strategies for activation, retention, and reactivation.
Define target audiences, segmentation logic, and CRM/marketing automation journeys.
Plan and evaluate A/B tests, landing pages, and other optimization initiatives.
Oversee performance reporting, tracking requirements, and ROI evaluation.
Analyze acquisition costs, churn, and customer lifetime value; derive recommendations.
Coordinate with external media partners and internal teams (Product, Data, Tech, Ops, Brand, Editorial, Social).

Skills

Growth Marketing

Performance Marketing

Lifecycle Marketing

Digital Funnels

Paid Media

CRM & Marketing Automation

Analytics & A/B Testing

Agency Management

German & English

Tools

Apple Search Ads

Google Ads

CRM platforms

Marketing Automation tools

Job description

What makes Outdooractive unique worldwide

We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future:To become the largest digital travel guide in the world.
Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.

\"Only by taking new paths you leave visible marks.\" Hartmut Wimmer, Founder Outdooractive

You will own the digital B2C growth funnel—from acquisition through registration, onboarding, and conversion to retention, upselling, and win-back. You will combine performance marketing, lifecycle communication, data analysis, and conversion optimization to ensure that marketing activities make a measurable contribution to user growth, subscriptions, and revenue.

You manage the digital B2C funnel from user acquisition through long-term customer retention

You plan, manage, and optimize paid media activities, with a particular focus on Apple Search Ads, Google, and paid social

You analyze and improve registration, onboarding, trial, and subscription conversion

You develop lifecycle communication strategies for activation, retention, upselling, reactivation, and win-back

You define target audiences, segmentation logic, campaign requirements, and specifications for CRM and marketing automation journeys

You plan and evaluate A/B tests, landing pages, and other conversion optimization initiatives

You are responsible for performance reporting, tracking requirements, and evaluating channel effectiveness and ROI

You analyze acquisition costs, conversion, retention, churn, and customer lifetime value, deriving actionable recommendations

You manage external media and performance specialists, ensuring transparency around performance, costs, and learnings

You work closely with Product, Data, Technology, Operations, Brand, Editorial, and Social Media

Clear scope of responsibility: You are not responsible for the technical operation of the CRM system. Instead, you own lifecycle strategy, segmentation logic, campaign requirements, and performance. Technical implementation is carried out in close collaboration with Operations, Product, and Technology.

How you can convince us of your qualities

Several years of experience in growth marketing, performance marketing, or lifecycle marketing

Strong understanding of digital funnels and subscription, app, SaaS, or e-commerce business models

Solid experience with paid media, CRM and lifecycle communication, and marketing automation

Experience with analytics, tracking, attribution, A/B testing, and conversion optimization

Strong analytical skills and the ability to translate data into clear decisions and actions

A hands-on mindset with a willingness to actively execute campaigns and experiments

Experience managing external agencies or specialist partners

Excellent German and good English communication skills

Interest in outdoor activities, digital products, and user-centric growth

What we offer you

Pro Plus Version of the Outdooractive App - Free for All Employees
Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.
First Aid Courses
Be well-prepared and safe for all your outdoor activities.
Flexible Working Hours
Work in a way that fits best with your life.
Company Pension Scheme
We secure your future – with an attractive company pension plan.
Support in Difficult Times
In challenging times, we stand by you with support and assistance.
Sustainability
We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.
Catering & Energy
Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.
Environmentally Friendly Mobility & Fitness
Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.
Corporate Benefits & DRV Travel Industry Card
Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.
Team Events & Traditions
Experience memorable moments at our team events and celebrations – from the New Year's reception to multi-day corporate events and the traditional Christmas tree decorating.
Gifts
We celebrate you and your successes – with special surprises and gifts.
Family, Values & Future
Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.