Head of B2C Marketing & Growth (f/m/d)
Outdooractive
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Benefits offered by this job
Job summary
Outdooractive, a pioneering digital travel guide platform, seeks a Head of B2C Marketing & Growth to lead its growth engine. You will drive new customer acquisition, app and subscription growth, and retention across paid and organic channels, CRM and lifecycle marketing, and partner activations.
You will collaborate with Growth, Product, Tech, Community, and international markets to implement scalable strategies and build a high-performing team. Fluency in German and English is required.
Qualifications
- Several years of experience in a senior B2C, consumer, or growth marketing role, ideally with leadership responsibility.
- Experience in new customer acquisition, conversion, CRM/lifecycle marketing, and retention.
- Experience with digital products, apps, subscription, membership, or e-commerce business models.
- Strong understanding of paid and organic growth, funnel KPIs and performance metrics.
- Experience developing and scaling customer acquisition channels.
- Experience with integrated campaigns and cross-channel customer journeys.
- Experience in leading and developing teams, managing agencies, and coordinating cross-functional projects.
- Strong commercial mindset and data-driven decision making.
- Experience working in international organizations or markets is a plus.
- Ideally, you have a genuine interest in outdoor activities, travel, sports, or digital consumer products.
- Excellent German and English communication skills.
Responsibilities
- Lead the development and evolution of our B2C marketing activities with a focus on growth.
- Drive new customer acquisition, subscription growth, and retention across paid and organic channels.
- Collaborate with Growth, Product, Tech, Community and international markets to scale campaigns.
- Develop scalable growth strategies for attracting users, activating them, and converting to Pro/Pro+ subscriptions.
- Plan and manage integrated B2C campaigns across web, app, newsletters, CRM, social media and partner channels.
- Define KPIs, forecasts and budgets, using data-driven insights to optimize performance.
- Lead and develop the marketing team and coordinate with external agencies.
Skills
Job description
We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future:To become the largest digital travel guide in the world.
Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.
As Head of B2C Marketing & Growth, you will lead the development and evolution of our B2C marketing activities, with a clear focus on new customer acquisition, subscription growth, and retention.
Working closely with Growth, Product, Tech, Community, and our international markets, you will develop scalable growth strategies to attract new users to Outdooractive, successfully activate them, and convert them into paying Pro and Pro+ subscribers throughout the customer journey.
You will bring together paid and organic acquisition, app and web funnels, campaigns, CRM, lifecycle marketing, and partner activations to create an integrated growth model.
You develop and own the B2C marketing and growth strategy, with a clear focus on new customer acquisition and subscriber growth
You manage paid and organic acquisition and develop new, scalable acquisition channels
You work closely with Product and Growth to optimize the funnel from reach and app installs/account creation through trials to subscriptions
You develop initiatives to improve trial rates, conversion, Pro/Pro+ subscriptions, and renewals
You systematically expand partnerships, events, SEO/ASO, owned channels, and other organic growth drivers
You develop CRM and lifecycle journeys for onboarding, engagement, retention, and win-back
You plan and manage integrated B2C campaigns across web, app, newsletters, CRM, social media, and partner channels
You develop compelling messaging and clear value propositions for Pro and Pro+, ensuring that customer benefits are communicated in a relevant and easy-to-understand way
You define relevant KPIs, forecasts, and budgets, using data-driven insights to continuously optimize performance
You lead and develop your team and collaborate closely with our international markets
Several years of experience in a senior B2C, consumer, or growth marketing role, ideally with previous leadership responsibility
Proven experience in new customer acquisition, conversion, CRM/lifecycle marketing, and retention
Experience with digital products, apps, subscription, membership, or e-commerce business models
Strong understanding of paid and organic growth, as well as relevant funnel and marketing KPIs
Experience in developing and scaling customer acquisition channels
Experience with integrated campaigns and cross-channel customer journeys
Experience in leading and developing teams, managing agencies, and coordinating cross-functional projects
Strong commercial mindset and data-driven approach to decision-making
Experience working in international organizations or markets is a plus
Ideally, you have a genuine interest in outdoor activities, travel, sports, or digital consumer products
Excellent German and English communication skills
- Pro Plus Version of the Outdooractive App - Free for All EmployeesAccess the best outdoor content and exclusive maps for all sports to plan your tours optimally - ensuring maximum safety and preparation for your outdoor adventures.
- First Aid CoursesBe well-prepared and safe for all your outdoor activities.
- Flexible Working HoursWork in a way that fits best with your life.
- Company Pension SchemeWe secure your future - with an attractive company pension plan.
- Support in Difficult TimesIn challenging times, we stand by you with support and assistance.
- SustainabilityWe are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet - for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.
- Catering & EnergyFresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.
- Environmentally Friendly Mobility & FitnessWhether road bike, mountain bike, gravel bike, or e-bike - with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.
- Corporate Benefits & DRV Travel Industry CardEnjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.
- Team Events & TraditionsExperience memorable moments at our team events and celebrations - from the New Year's reception to multi-day corporate events and the traditional Christmas tree decorating.
- GiftsWe celebrate you and your successes - with special surprises and gifts.
- Family, Values & FutureBecome part of a family-run company that lives innovation, sustainability, and a clear vision for the future.
At Outdooractive, we combine technology, nature, and innovation - with the goal of developing the world’s largest digital travel guide.
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