Senior Growth Marketing Manager (all genders)

Neonotu; München; Hybrid; EUR 85,000 - 120,000; Full time

Job summary

neonotu GmbH, based in Munich, is seeking a growth marketing lead to own the marketing function for its cybersecurity products. You will manage paid channels, landing pages, CRM and lifecycle, and drive data-driven campaigns. You will interact with IT leads, CISOs and managing directors to shape messages, offers and content.

You will run rapid tests, use AI tools for copy and visuals, and establish scalable workflows for a small team, with hybrid or remote work options in Germany.

Qualifications

• Several years of growth or performance marketing experience in B2B SaaS.
• Experience with LinkedIn Ads and Google Ads and budget optimization.
• Experience with CRM, marketing automation and analytics; prefer self-service data.
• Hands-on mindset: builds landing pages or campaigns independently.
• Curiosity about AI tools and daily usage.
• Native-level German and fluent English.

Responsibilities

• Build and run paid acquisition primarily via LinkedIn Ads and Google Ads with CPL focus.
• Plan, test and optimize landing pages for products, campaigns and trade fairs.
• Own CRM and lifecycle: scoring, nurturing journeys and handover to sales.
• Talk to IT leads, CISOs and MDs to shape messages, offers and content.
• Plan growth experiments, test quickly and evaluate results.
• Leverage AI tools for copy, visuals, clips and analysis, enabling a small team.
• Track key metrics like CPL, demo bookings, trial-to-customer rate and pipeline; report to management.

Skills

Growth marketing

Performance marketing

B2B SaaS

LinkedIn Ads

Google Ads

CRM

Marketing automation

Analytics

Landing pages

AI tools

German (native)

English (fluent)

Tools

LinkedIn Ads

Google Ads

CRM

Marketing automation

Job description

We build our own security products: the compliance platform Sightadel for ISO 27001, NIS2 and DORA, the exposure management service veyrisk, the real-time monitoring tool Strider and the hardware firewall Valar. They are developed and operated in Germany. Most of our customers are mid-sized companies, and the people who decide there are IT leads, CISOs and managing directors.

So far our marketing has run on the side. That is about to change. You will be the first person to own it as a role of its own: channels, budget, numbers and what follows from them. Much of it already runs on AI today, from LinkedIn clips and ads to landing pages and trade fair material. We are looking for someone who takes this approach further and would rather run ten small tests than one big launch.

What you will do

• build and run paid acquisition, mainly through LinkedIn Ads and Google Ads, with a clear eye on cost per lead and demo bookings
• plan, test and improve landing pages for products, campaigns and trade fairs
• own CRM and lifecycle: lead scoring, nurturing journeys and the handover to sales, from trial to customer
• talk to IT leads, CISOs and managing directors to understand what drives them, and turn that into messages, offers and content
• plan growth experiments, run them quickly and evaluate them properly, including when a test shows that an idea does not work
• use AI tools for copy, visuals, clips and analysis, and set up workflows that let a small team get a lot done
• keep track of the key metrics, such as cost per lead, demo bookings, trial-to-customer rate and pipeline, and report regularly to management

What you bring

• several years of experience in growth or performance marketing for B2B SaaS
• experience with LinkedIn Ads and Google Ads and a good sense of when a budget pays off
• routine with CRM, marketing automation and analytics; you would rather read the numbers yourself than wait for a report
• a hands-on mindset: you build a landing page or campaign yourself rather than just commissioning it
• curiosity about AI tools and the drive to actually use them day to day
• native-level German and fluent English

Nice to have

• experience in cybersecurity or IT
• experience with B2B trade fairs and events
• in-depth knowledge of search engine advertising (SEA)

What we offer

• real responsibility: you build up marketing and have a say in where the budget goes
• work in Munich, hybrid or remote
• short paths to decisions and a direct line to management, sales and the engineers behind the products
• products developed and operated in Germany

About neonotu

neonotu GmbH, based in Munich, is a cybersecurity company. Alongside services such as penetration testing, SOC as a service and incident response, we develop our own products for compliance, exposure management, monitoring and network protection.

Questions in advance? Write to us at [e-mail].