Softr is an easy-to-use nocode platform to build custom software powered by your data (Airtable and Google Sheets). If you're interested in being on the cutting edge of technology and advancing your career at a fast-growing, profitable, impact-driven company, then read on.
Our mission is to become the world's largest ecosystem of nocode applications where anyone can discover, create, collaborate, and share apps!
We believe everyone should be able to create the software they need without engineers or designers.
Since our launch at the beginning of 2021, over 300,000 professionals have adopted Softr and built powerful and beautiful apps like customer portals, internal tools, community hubs, and more.
We're a fully remote, distributed, and diverse team of curious, ambitious, hungry, and humble individuals.
Tasks
Who we're looking for
An experienced growth marketer to help us design, implement, and scale a high-impact marketing strategy at Softr.
This is a rare opportunity to help define and execute core company growth strategies and build drivers for consistent growth patterns. You'll report to our Head of Marketing and work with the broader marketing team.
In this role you will :
- Design, implement, and scale our growth marketing strategies for all marketing channels (both B2B and B2C).
- Help increase customer acquisition, engagement, and retention.
- Run experiments in different marketing channels to identify what works best for Softr's business and product.
- Be knowledgeable of online advertising platforms and analytics tools for online channels (Google Ads, Facebook Ads, Google Analytics, etc.).
- Be analytical and measure the success of our GTM strategy in user acquisition, retention, engagement, and monetization. Define and report on metrics regularly to the leadership team.
- Collaborate with the product team on in-product growth topics and with the community on community-driven initiatives.
- Grow the Softr customer base through co-marketing opportunities with other companies and partnerships (e.g., with third-party communities, agencies, educational institutions, incubators/accelerators, tech newsletters/podcasts) in collaboration with our Community Lead.
Requirements
What you bring to the table
- Experience with horizontal PLG-type SaaS companies. Ideally, you have helped early-stage companies identify scalable and defensible marketing acquisition channels and helped grow to Series B stage and beyond.
- Breadth across all areas of growth marketing, with depth in some areas: content & SEO, email/lifecycle marketing, website management & conversion rate optimization, marketing operations, and analytics. Help scale channels that work and experiment with new ones.
- Passion for nocode and automation, and understanding of our audience. Bonus points if you've used nocode and automation platforms meaningfully (for work or side projects).
- Excellent written and verbal communication skills. As a remote team, writing is our primary means of communication. You must also be skilled in communicating with customers and gathering insights in real-time.
- Love for solving problems. Our customers range from individuals to Fortune 500 companies. You should be able to understand their needs, answer questions, and solve problems on the fly.
- You care deeply about users. You are customer-centric, experienced in building and maintaining relationships with complex, multi-geographical customers, and want to understand and connect with our audience to inform marketing strategies.
- Urgency mindset. You act with speed but keep the bigger picture in focus. You are organized, excellent at multitasking, and operate effectively with ambiguity and change. Strong decision-making skills are essential.
- Strategic thinker and executor. As an early-stage company, you will build and execute in tools, set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.
Benefits
- Opportunity to make a large-scale impact in a fast-growing company.
- Fully remote and flexible work schedule.
- Competitive salary and equity options.
- Annual company retreat to an exciting location.
- Home workspace setup budget.
- Professional development allowance.
- Daily customer love and positive feedback from our users.
Key Skills
Business, Marketing, User Interface, Web Content, A/B Testing, Communication, CRM, Paid Search, HTML, Project Management, Content Marketing, Email Campaigns, ROI, Digital Strategy, Analytics
Employment Type : Full Time
Experience : X years
Vacancy : 1