Senior Global Brand Manager (m/w/d) Respiratory

Bionorica SE; Neumarkt in der Oberpfalz (VGem); Hybrid; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading herbal medicine company is seeking a creative Senior Global Brand Manager to oversee its respiratory products. The ideal candidate will have strong brand management experience and a strategic approach to develop and implement effective brand strategies, ensuring brand consistency and leading cross-functional teams. Flexible working hours and remote options are available.

Leistungen

Flexible working time models

Home office options (up to 80% work from home)

Performance-based compensation

Attractive social benefits

Qualifikationen

• Several years of experience in brand management, ideally in the pharmaceutical or herbal sector.
• Proven track record in developing and implementing brand strategies.
• Strong analytical skills and experience in market research.

Aufgaben

• Develop the mid-term vision and strategy for respiratory product brands.
• Ensure brand consistency across all channels.
• Analyze campaign results for continuous improvement.

Kenntnisse

Brand management

Market research

Analytical skills

Strategic thinking

Creative skills

Ausbildung

Completed studies in Marketing or Business Administration

Jobbeschreibung

Bionorica is the German market leader for herbal medicines available exclusively in pharmacies. For 90 years, we have combined traditional herbal insights with scientific research to unlock nature’s potential. Phytoneering drives our growth and our expansion into new markets with innovative, highly effective herbal medicines.

Overview

To strengthen our Global Marketing team, we are looking for a creative and strategic Senior Global Brand Manager (m/f/d) who will take responsibility for our respiratory products.

Responsibilities

• Development of a mid-term vision, ambition, and strategy for our brands in the respiratory products sector, considering country-specific market conditions and cultural differences
• Design and maintenance of brand identity, ensuring brand consistency across all channels
• Responsibility for the entire brand experience throughout the product lifecycle
• Analysis of campaign results and consumer insights for continuous improvement
• Management and maintenance of global brand books to ensure a consistent brand presence
• Conducting market and consumer research to derive actionable insights
• Leading the product portfolio and lifecycle management (LCM) to maximize market success
• Planning and monitoring brand budgets to ensure financial efficiency
• Sharing, reusing, and leading the global brand community to promote best practices
• Developing and implementing strategies to increase brand awareness and attractiveness
• Creating core creative ideas and campaigns to support our global brand strategy
• Defining compelling brand stories based on deep consumer insights
• Close collaboration with relevant country colleagues

Qualifications

• Completed studies in Marketing, Business Administration, or similar experience
• Several years of experience in brand management, ideally in the pharmaceutical or herbal sector
• Proven track record in developing and implementing brand strategies and campaigns
• Strong analytical skills and experience in conducting market research
• Creativity combined with a strategic approach
• Ideally first experiences with the How Brands Grow approach to evidence-based marketing
• Ability to work in a dynamic international environment and lead cross-functional teams
• Proficiency in English, both written and spoken

We offer you

• A globally active, owner-managed family business committed to social responsibility
• Flexible working time models and home office options (up to 80% home office per month possible) to support work-life balance
• Responsible fields of activity with qualified training and performance-based compensation with attractive social benefits and a company pension plan
• Exciting prospects in a globally growing company with diverse professional and personal development opportunities

Would you like to become part of our Bionorica family? Then seize this opportunity. Please apply using our online application form. We look forward to getting to know you!

Contact
Bionorica SE
Human Resources: Theresa Frank