Senior Global Brand & Communications Planning Manager (f/m/d)

TN Germany; Deutschland; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Senior Global Brand & Communications Planning Manager to enhance consumer understanding and drive brand relevance. This role involves leading brand positioning, developing creative messaging, and establishing communication research standards. Ideal candidates will have extensive experience in brand marketing, particularly in lifestyle or entertainment sectors, and possess strong analytical and communication skills in both English and German. Join a dynamic team dedicated to innovative brand strategies and consumer engagement.

Qualifikationen

• Extensive experience in Brand Marketing & Research, preferably in lifestyle products.
• Ability to interpret research findings into actionable insights.

Aufgaben

• Lead Brand Positioning and Purpose Evolution to drive consumer relevance.
• Support development of Creative & Messaging hierarchy for Brand Trademark.

Kenntnisse

Brand Marketing

Consumer Research

Data Analysis

Presentation Skills

Communication Skills

Ausbildung

Bachelor's Degree in Marketing

Master's Degree in Marketing

Jobbeschreibung

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Senior Global Brand & Communications Planning Manager (f/m/d), de

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Client:

Location:

de, Germany

Job Category:

Logistics

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EU work permit required:

Yes

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Job Reference:

4c1c48812c10

Job Views:

1

Posted:

30.04.2025

Expiry Date:

14.06.2025

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Job Description:

For our Global Consumer Strategy & Insights department, we are looking for a

Senior Global Brand & Communication Planning Manager (f/m/d)

The mission of this role is to help the organization understand our (target) consumers—their behaviors and motivations—and how to reach and retain them in a highly competitive market. The main tasks include:

• Lead Brand Positioning, Brand System Development, and Purpose Evolution to drive consumer and cultural relevance
• Support the development of Creative & Messaging hierarchy for Brand Trademark, including brief development and creative testing
• Test and establish new global communication research standards for future campaign development
• Refine Target Consumer Understanding continuously to improve campaign and content effectiveness
• Standardize KPIs for Brand Equity Tracking and Growth Driver evaluations
• Make recommendations to help Global Brand Marketing and the marketing & sales organization capitalize on opportunities

You are a perfect fit if you have the following qualifications:

• Completed studies in Marketing or related disciplines
• Extensive experience in Brand Marketing & Research within client-side teams, preferably in lifestyle products and/or the entertainment industry
• Experience with quantitative and qualitative research, analyzing multiple content and data inputs
• Ability to interpret research findings into clear, story-driven analyses with actionable insights
• Intellectual curiosity and a willingness to learn continuously
• Comfortable presenting to small and large groups
• Strong written and verbal communication skills in English and German