Senior GEO & SEO Manager – E-Commerce (m/f/d)

Eventim Media House GmbH; Hamburg; On-site; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Annual leave 30 days

Unpaid leave option

Flexible hours

Workation 25 days

Ticket discounts

Sofa concerts

Employee events

GoFluent language learning

Lunch & Learn

Mental health program

Company pension

Jobticket subsidy

Deutschlandticket subsidy

Bike leasing

Corporate benefits

KESS discounts

Job summary

EVENTIM Media House GmbH is seeking a senior SEO lead to shape our international organic visibility. You will collaborate with Product, Engineering and Marketing to align content with search engines and AI platforms, and drive initiatives from idea through to execution.

The role requires several years in SEO/digital commerce, strong analytical capabilities, and the ability to influence stakeholders across global teams. German language is a plus and English is essential.

Qualifications

• Several years of experience in SEO, organic growth or digital commerce.
• Experience with GEO, AI search and international contexts.
• Strong English; German is a plus.

Responsibilities

• Develop our strategy for organic visibility and prioritise initiatives with commercial potential.
• Act as sparring partner for local companies, drive global initiatives and share best practices.
• Follow and test AI search developments and turn findings into actionable ideas.
• Collaborate with Product, Engineering and Marketing to help search engines understand our content.
• Develop prompts sets, measure visibility and advise on improvements.

Skills

SEO strategy

GEO & AI search

Analytical skills

Cross-functional collaboration

Job description

Together with passion! Search is changing. AI is providing answers, and digital assistants may soon play a relevant role in purchasing decisions. Want to help shape how people discover events and find tickets? Bring your GEO and SEO expertise to EVENTIM. In this role, you will help develop our international strategy for organic visibility – from traditional search engines to AI platforms. You will follow emerging developments, test what they mean for our business and turn your findings into concrete initiatives. You will work closely with our international companies and teams across Product, Engineering and Marketing.

Your Part in the Show International GEO and SEO strategy:

Develop our strategy for organic visibility and prioritise initiatives based on their commercial potential.

Guidance for local companies:

Act as a sparring partner for local companies, challenge existing approaches, drive global initiatives and share best practices.

AI search and agentic commerce:

Follow and test emerging developments and standards such as UCP, ACP and MCP. Turn findings into ideas for how people discover events and buy tickets.

Organic visibility:

Collaborate with Product, Engineering and Marketing to help search engines and AI systems find, understand and present our content more effectively.

Testing and measurement:

Develop prompt sets, benchmark our visibility against competitors and analyse mentions, citations, referral traffic and commercial outcomes, while keeping the limitations of measurement in mind.

Initiative delivery:

Bring together the right internal and external partners and drive projects from the initial idea through to implementation and evaluation.

Professional experience:

Several years of experience in SEO, organic growth or digital commerce, ideally in international e-commerce or a marketplace.

GEO and AI search:

Hands-on experience with GEO, AEO and AI search within the last 12 months, with examples of tests or projects you have led.

SEO expertise:

Strong knowledge of technical, content and international SEO, plus an understanding of how AI-powered search systems discover and present information.

Agentic AI and commerce:

Interest in emerging developments and the ability to assess what they mean for event discovery and ticket purchasing.

Analytical skills:

Experience analysing data, measuring results and turning findings into clear recommendations.

Collaboration and advice:

Ability to influence stakeholders, build capabilities and guide independent international teams.

Clear communication and confidence acting as a sparring partner for senior stakeholders.

A commercial mindset, curiosity and a pragmatic, independent approach to new topics. Strong English skills for daily collaboration; fluency in German is a strong advantage.

Your Backstage Benefits

• Take time off: Enjoy 30 days of annual leave and the option to take up to 15 additional days of unpaid leave.
• Work flexibly: Benefit from flexible working hours and 25 days of workation in other EU countries.
• Experience live entertainment: Enjoy sofa concerts, employee events, ticket discounts and opportunities to support event operations.
• Keep learning: Develop your skills with GoFluent and Lunch & Learn sessions.
• Look after your wellbeing: Access our mental health programme and company pension scheme.
• Stay mobile: Benefit from a subsidy towards your Jobticket or Deutschlandticket and bike leasing.
• Enjoy more benefits: Access Corporate Benefits and KESS discounts.

We value diversity and treat all applications equally – regardless of gender, background, age, religion, disability, or sexual orientation. Different perspectives enrich our team and make EVENTIM stronger.

As Europe's number one in ticketing and live entertainment and number two worldwide, we are active in over 25 countries. Among other things, we develop software and e-commerce platforms that form the basis for the commercial success of many event organisers and artists. At the same time, we provide millions of fans around the world with unforgettable experiences. In the ticketing segment, our e-commerce and tech teams bring decades of experience, technical expertise and comprehensive know-how in software development, data science, product management and quality assurance, as well as agile working methods.

30 days of paid vacation plus the option of up to 15 days of unpaid leave 25 days of workation within the EU Flexible working hours Sofa Concerts and employee events Discounts on ticket purchases Corporate benefits and discounts at KESS Central location & subsidy for a Job Ticket or Germany Ticket Bike leasing Mental health program & company pension scheme “GoFluent” language learning platform as well as Lunch & Learn sessions