Senior Frontend Engineer - Marketing (all genders)

SCAYLE Commerce Engine; Hamburg; On-site; EUR 90,000 - 120,000; Full time

Job summary

SCAYLE is seeking a hands-on Senior Frontend Engineer to own and modernize our websites, including SCAYLE.com and SCAYLE STUDIOS. You will drive a migration from WordPress to a headless, AI-enhanced stack, while maintaining a premium UX and performance.

You will collaborate with Content, Product, and Demand teams to ship high-converting experiences, and enable AI workflows for non-technical stakeholders. The role emphasizes English fluency with German as a plus, and offers a fast-paced

Qualifications

• 5+ years of senior frontend development experience in B2B/SaaS or marketing.
• Strong proficiency in HTML, CSS, JavaScript/TypeScript, and Ruby on Rails (Hotwire), plus WordPress knowledge to drive a clean migration to a headless setup or React/Next.js stack.
• Performance, SEO & GEO: Core Web Vitals, media/video optimization, CDNs, technical SEO, and AI/GEO search strategies.
• Conversion & Product Focus: building high-converting landing pages, sign-up flows, and payment integrations with A/B testing and tracking.
• AI-First & Builder Mindset: leveraging AI tools to ship quickly.

Responsibilities

• Own scayle.com Replatforming: migrate from WordPress to modern, AI-enhanced stack to accelerate deployment and reduce agency reliance.
• Lead SCAYLE STUDIOS Web Experience: own scaylestudios.ai, build high-converting navigation, landing pages, onboarding flows, and activation modules.
• Advance SEO, GEO & Site Speed: manage SEO and GEO strategies while maintaining top speed across media-rich sites.
• Enhance Analytics & Conversion Rates: collaborate with Demand to implement event tracking, A/B testing, and conversion metrics.
• Foster Cross-Functional Alignment: work with Content, Product, and Demand to translate growth ideas into live web experiences.
• Adopt AI & empower non-technical teams: embed AI coding tools into engineering workflows and create publishing pathways for non-technical stakeholders.

Skills

Senior hands-on development

HTML/CSS/JavaScript/TypeScript

Ruby on Rails (Hotwire)

WordPress migration

SEO & GEO

A/B testing & analytics

AI-first mindset

English fluency

German language (bonus)

Tools

Claude Code

Cursor

WordPress

React/Next.js

Job description

Company Description

SCAYLE is one of the fastest-growing enterprise commerce platforms in the world, enabling brands and retailers to realize their D2C ambitions. SCAYLE stands for innovation, international collaboration, and a strong focus on data. We believe that stepping outside of our comfort zone and making bold decisions is key to growing both professionally and personally. Instead of seeing problems as obstacles, we approach them as opportunities to find better solutions. We work in an environment that encourages flexibility, creativity, and continuous development. What drives us is the shared motivation to make an impact and actively shape the future of eCommerce.

Job Description

We are looking for a hands-on Senior Frontend Engineer (all genders) to own both of our websites. SCAYLE.com is the home of SCAYLE Commerce Engine, our enterprise platform for leading fashion and lifestyle brands. SCAYLESTUDIOS.ai is the home of SCAYLE STUDIOS, our AI photo studio with self-service sign-up and checkout. Until now, an agency ran our websites. We are bringing everything in-house to move faster, build more ourselves, and turn our most important channel into a real growth engine.

• Execute scayle.com Replatforming: Transition from WordPress to a modern, AI-enhanced stack to accelerate deployment, eliminate agency reliance, and maintain an engaging, high-performing, premium UX.
• Spearhead SCAYLE STUDIOS Web Experience: Assume ownership of scaylestudios.ai to build high-converting navigation, landing pages, onboarding flows, and activation-focused modules.
• Advance SEO, GEO & Site Speed: Manage technical SEO and Generative Engine Optimization (GEO) to maximize search and LLM indexing while maintaining optimal speed across media-rich sites.
• Enhance Analytics & Conversion Rates: Collaborate with the Demand team to implement event tracking, A/B testing, and conversion metrics to systematically optimize user journeys.
• Foster Cross-Functional Alignment: Work directly alongside Content, Product, and Demand units to quickly transform growth initiatives into live, high-performing web experiences.
• Adopt AI & Empower Non-Technical Teams: Embed AI coding tools (such as Claude Code) into engineering workflows and build secure, streamlined publishing pathways for non-technical stakeholders.

Qualifications

• 5+ Years Senior Hands-On Development: Proven web development experience in B2B/SaaS or marketing, combining a hands-on coding mindset with an eye for design and UX.
• Modern Stack & Migration Expertise: Strong proficiency in HTML, CSS, JavaScript/TypeScript, and Ruby on Rails (Hotwire), plus WordPress knowledge to drive a clean migration to a headless setup or React/Next.js stack.
• Performance, SEO & GEO: Deep understanding of Core Web Vitals, media/video optimization, CDNs, technical SEO, and emerging AI/GEO search strategies.
• Conversion & Product Focus: Track record of building high-converting landing pages, sign-up flows, and payment integrations (e.g., Stripe) backed by A/B testing and tracking.
• AI-First & Builder Mindset: Fast-moving ownership mentality utilizing AI tools (e.g., Claude Code, Cursor) to ship quickly.
• Communication & Location: Fluent in English (German is a plus).

Nice to Have

• Interest in fashion, e-commerce, or creative tech is a plus.

Your perks at a glance: Visit our benefits page.

(Please note that benefits may vary depending on the location)

A Place Where You Can Be You

We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.

Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.

What we stand for internally, we stand for as a brand: acceptance, inclusion, and fairness.