Senior Field Marketing Manager

Ververica GmbH; Berlin; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An innovative firm is seeking a Senior Field Marketing Manager to lead impactful marketing events that enhance community engagement and generate qualified leads. This role involves owning the event strategy, including flagship events and regional engagements, ensuring each delivers measurable results. The ideal candidate will have a strong background in event management, excellent communication skills, and a collaborative spirit to work across teams. Join a dynamic team dedicated to empowering enterprises through real-time data streaming and make a significant impact on brand presence and community interaction.

Qualifikationen

• 5+ years of experience in field marketing or event management, preferably in tech.
• Strong analytical skills for measuring event performance metrics.

Aufgaben

• Plan and execute high-impact marketing events to boost community engagement.
• Collaborate with sales for seamless lead capture and nurturing post-event.

Kenntnisse

Event Management

Field Marketing

Analytical Skills

Communication Skills

Collaboration

Ausbildung

Bachelor's Degree in Marketing or related field

Tools

Salesforce

Hubspot

Event Management Tools

Jobbeschreibung

About Ververica
Ververica was founded by the original creators of Apache Flink with the mission to empower every enterprise to leverage real-time data streaming for business success. We develop software and provide services that help businesses unlock the full potential of streaming data. Our culture is collaborative, innovative, and driven by a passion for building state-of-the-art solutions.

Position Overview
We are seeking an experienced Senior Field Marketing Manager to strategically plan, execute, and measure high-impact marketing events and initiatives designed to enhance community engagement, generate qualified leads, and amplify Ververica’s brand presence. You will own our event strategy, including our flagship first-party event Flink Forward, as well as regional and virtual engagements, ensuring each delivers tangible results aligned with our growth objectives.

Key Responsibilities

Event Strategy and Execution

• Strategically plan, manage, and execute events where Ververica participates (as a speaker, sponsor, attendee or organizer),regional meetups, webinars, and other virtual and in-person events.
• Ensure high attendee satisfaction, engagement and commercial impact (measured by leads, MQLs and opportunities) by delivering compelling event experiences aligned with Ververica’s brand and messaging.
• Organize and own the pre- and post-event processes, including outreach and follow-up
• Coordinate logistics, speaker management and sponsorship fulfillment for third-party events.
• Own the sponsorship sales and partnerships for Flink Forward
• Collaborate closely with Sales and Sales Operations to ensure seamless lead capture, scoring, and nurturing post-event.
• Own and develop Ververica’s footprint in the community, including meetups, and workshops; both virtual and in-person

Account-Based Field Activities

• Collaborating with sales and the rest of Marketing to craft and deploy account- or vertical-specific marketing tactics, such as executive dinners, VIP events, Customer Advisory Boards or co-branded content for high-value target accounts.

Content and Communications

• Coordinate the creation and own the distribution of pre- and post-event content, including promotional materials, videos, blogs, session summaries, and social media engagement.
• Work cross-functionally with our Communications and Design functions to ensure alignment and consistency of event messaging across all channels.
• Implement robust quality assurance measures to maintain a high communication standard, free from errors.

Performance Measurement and Optimization

• Track, measure, and report on key event metrics such as attendee satisfaction, lead generation, ROI, and social media/media mentions.
• Continuously refine event strategies based on analytics and insights to maximize event effectiveness.

Cross-Functional Collaboration

• Partner closely with Product Marketing, Sales, Customer Success, and external vendors to ensure successful event execution and follow-up.
• Provide event-related training, insights, and support to internal teams to ensure alignment and knowledge sharing.

Qualifications & Requirements

• 5+ years of field marketing or event management experience, ideally in a technology environment.
• Proven track record of planning and executing large-scale conferences and targeted regional/virtual events.
• Strong analytical skills with experience measuring and reporting event performance metrics.
• Exceptional organizational skills and attention to detail.
• Proficiency with event management tools, CRM systems (e.g., Salesforce, Hubspot), and experience with marketing automation platforms.
• Excellent verbal and written communication skills; experience creating compelling promotional and follow-up event content.
• Demonstrated ability to collaborate effectively across multiple teams and external partners.
• Comfortable working in a fast-paced, dynamic environment, balancing multiple projects and priorities.
• Interest or experience in data streaming, open-source software, or enterprise SaaS is highly desirable, though not required.