(Senior) Employer Branding / Recruitment Marketing (m / f / d)

Redcare Pharmacy; Köln; Hybrid; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading company in the pharmacy sector is seeking a specialist in employer branding and recruitment marketing. The role focuses on creating engaging campaigns for the German and Dutch markets, ensuring a strong candidate experience through effective communication and data insights. Candidates should have proven experience and excellent storytelling skills.

Leistungen

Comprehensive onboarding program

Free mental health support

Personal development trainings

Work from home flexibility

Employee referral program with bonuses

Qualifikationen

• Proven experience in employer branding or recruitment marketing.
• Confident using analytics tools.
• Strong communicator who loves storytelling.

Aufgaben

• Develop and implement localized employer branding strategies.
• Plan and execute data-driven recruitment marketing campaigns.
• Monitor campaign performance and optimize using data insights.

Kenntnisse

Data-driven campaign execution

Content creation

Analytics skills

Fluency in English and German

Recruitment marketing expertise

Tools

Google Analytics

Excel

Jobbeschreibung

• Develop and implement localized employer branding strategies for the German and Dutch markets for both volume and office recruiting .
• Act as brand guardian for all candidate-facing content ensuring consistent tone and messaging.

Recruitment Marketing Campaigns

• Plan and execute data-driven campaigns on platforms like LinkedIn Indeed Glassdoor Kununu and relevant local job portals.
• Monitor campaign performance and optimize using data insights for effective reach and engagement.

Content Creation & Storytelling

• Produce high-quality content including social posts employee stories videos career site updates and event assets.
• Partner with employees to create authentic narratives reflecting our culture and values .

Events & Community Engagement

• Coordinate Redcares presence at job fairs university events and meetups in Germany and the Netherlands .
• Support local employer brand activations and internal ambassador programs .

Analytics & Reporting

• Track and report key KPIs such as campaign ROI engagement and employer reputation.
• Present actionable insights and recommendations for continuous improvement.

Qualifications : About you :

• Proven experience in employer branding or recruitment marketing in an international environment with focus on a German market . Dutch market knowledge is a big plus.
• Expertise with LinkedIn Indeed Glassdoor Kununu and local job boards.
• Confident using analytics tools (e.g. LinkedIn Campaign Manager Google Analytics Excel).
• Data-savvy detail-oriented and driven to create a strong candidate experience .
• Skilled in content creation with a good eye for visual storytelling .
• Experience planning and executing digital and in-person campaigns and events .
• Strong communicator who loves building connections and sees the power of engagement and storytelling .
• Fluent in English and German . Dutch skills are a plus.

Additional Information :

About your benefits :

In order to provide you with the best possible support for your individual needs - whether its living a healthy life having enough time for your family or developing your skills - we offer a wide range of different site-specific benefits :

Welcome days : We want you to feel at home with us from the very first day. Therefore we welcome you with our comprehensive onboarding program.

Mental Health : Get quick and professional help from psychologists of Nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.

Personal development : Grow! We support and encourage your individual development through various in- and external trainings.

Work from Home : If your roledoes not require you to be present in the office we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.

Employee referral program : Because you know best who fits in with us successful recommendations are rewarded with a bonus.

Remote Work : Employment Type :

Full-time

Key Skills

Account Payable,Access Control System,General Management,LAMP,Body Care,Broadcast

Experience : years

Vacancy : 1