Senior Director Sales Strategy & Operations (m/f/d)

Academic Key; München; Hybrid; EUR 200,000 - 260,000; Full time

Job summary

AutoScout24 in Munich seeks a Senior Director Sales Strategy & Operations to shape the commercial operating model across European markets.

Leading ~20 colleagues in Commercial Program Management, Revenue Operations & CRM, and Sales Analytics, you will drive AI-enabled dealer interactions and define KPIs that inform decisions. The role combines strategic thinking with people leadership across a global business landscape.

Qualifications

• Strong conceptual and analytical thinking with KPI focus.
• Track record delivering complex programs across markets.
• Understanding of commercial processes and RevOps fundamentals.
• Experience leading managers and cross-functional teams.
• Ability to influence senior stakeholders across functions.
• Comfort working in a fast-moving, matrix organisation.
• Interest in applying AI to sales and customer care.

Responsibilities

• Shape the commercial operating model across international markets.
• Lead Commercial Program Management, Revenue Operations & CRM, and Sales Analytics.
• Drive AI-enabled dealer interactions and productivity improvements.
• Define shared KPIs and reporting to support commercial decisions.
• Turn complex challenges into clear programs with owners and goals.
• Coach and develop team leaders, aligning priorities and delivery.
• Oversee GTM planning and post-launch performance for new products.

Skills

Strategic thinking

People leadership

Change management

Stakeholder management

AI applications

Data-driven decisions

English communication

Tools

Salesforce

Job description

Senior Director Sales Strategy & Operations (m/f/d)

autoscout24

Abroad

Help shape how AutoScout24 Group sells, serves its customers and drives commercial performance across international markets. Reporting to the CEO of Europe, you will lead around 20 colleagues across Commercial Program Management, Revenue Operations & CRM, and Sales Analytics. You will shape our commercial operating model, transform dealer interactions through AI and deliver strategic programs across functions and markets. Working through experienced team leads and closely collaborating with Country Managers, you will combine strategic thinking with people leadership and responsibility for ongoing operations. Your core remit is European, with global stakeholder interfaces. The team is predominantly based in Munich, making regular presence there important. What You Will Do Shape our commercial operating model: Improve sales, customer care, customer success and market steering. Partner with local leaders to define shared ways of working, meaningful KPIs and reporting that support commercial decisions across markets. Transform dealer interactions across sales and customer care with AI: Work with commercial, Product, Engineering and AI teams to identify valuable opportunities, guide experimentation and drive adoption of solutions that improve productivity, customer experience and commercial performance. Drive strategic projects and commercial programs: Turn complex challenges into clear programs with priorities, owners and success measures. Lead multidisciplinary initiatives across markets, connecting actions and operational inputs to commercial outcomes and staying accountable through implementation and adoption. Lead and develop your team leaders: Coach managers, develop talent and set clear priorities across a broad remit. Give specialist leaders direction and support while holding them accountable for delivery. Turn new products into commercial success: Lead commercial go‑to‑market planning and execution with Sales, Product, Product Marketing and Marketing, from preparation through launch and post‑launch performance. Guide Revenue Operations and CRM: Set the agenda for Salesforce and the sales, customer care and billing processes it supports. Partner with specialist teams and Engineering to improve processes while keeping ongoing operations running reliably. Make data a stronger driver of decisions: Guide revenue and customer analytics, data governance and reliable data products. Help teams use dashboards and insights to understand performance and decide where to act. Build alignment across functions and markets: Understand local realities, challenge constructively and influence without direct authority. Communicate recommendations, progress and results clearly to senior management and shareholders. What You Bring Strong conceptual and analytical thinking: You structure ambiguous problems, use data to support decisions and identify the KPIs that matter. You combine this toolkit with sound commercial judgment, whether developed in management consulting or another demanding business environment. A track record of delivering complex projects: You have owned commercial programs or organisational change across functions and markets in an international matrix. You can show your personal contribution, how you secured adoption and the outcomes achieved. A solid understanding of commercial processes: You understand how initiatives and operational inputs drive customer and revenue outcomes. You are familiar with CRM and data‑driven environments and can guide specialists in RevOps and analytics; deep technical expertise in Salesforce is not required. Experience managing managers: You have developed team leads, set priorities across competing demands and delivered through their teams. You bring the credibility to lead experienced specialists without needing to be the expert in every discipline. The ability to influence senior stakeholders: You build trust across functions and markets, understand local challenges and create commitment when priorities differ and colleagues do not report to you. Comfort with breadth and pace: You have worked in a complex, ambitious and fast‑moving environment. You can switch between strategic programs, people leadership and ongoing operational responsibilities. Marketplace, classifieds or automotive experience can help, but is not essential. An interest in practical AI applications: You are motivated to improve sales and customer care through AI. Experience implementing AI solutions or leading related transformation is a plus. Excellent English communication and presentation skills: German and other European languages are helpful, but not required. What We Offer Benefits & flexibility: AutoScout24 offers benefits that allow our employees to work as freely and effectively as possible. We provide flexible office attendance and working