Senior Director Sales Marketing

Mackinnon Bruce International is exclusively partnered with a global Mid-Sized Scandinavian MedTech / Diagnostics company in the IVF & Fertility field.

Who we are

We are a dynamic recruitment agency that has evolved since our first establishment in 2012. We work with several high-profile clients globally to help them source and retain top-tier talent.

The Role :

As the Senior Director of Sales & Marketing, you will lead the direct sales and distributor networks across DACH, Nordics & UK. Reporting to the SVP S&M EMEA and working closely with the EMEA Management Team, you will shape the region’s commercial strategy, drive business expansion, and develop long-term financial objectives.

Key Responsibilities :

• Develop and execute strategic business goals to enhance sales and market presence.
• Implement market expansion plans using data analysis, competitor insights, and due diligence.
• Lead a team of 3 Area Managers and oversee 15-18 Account Managers across the region.
• Drive sales growth across Genetics and Medical Devices by working closely with Clinics / Hospitals, embryologists, gynaecologists, obstetricians, and other specialists.
• Define pricing policies, manage key accounts, and negotiate with major customers.
• Support sales teams in meetings, calls, workshops, and industry events.
• Collaborate with marketing and clinical support teams to execute targeted marketing initiatives.
• Provide quarterly sales forecasts and contribute to Annual Operating Plans

Who We’re Looking For :

• Experienced leader with 5-10+ years in sales leadership positions within Medical Devices, Genetics, or Diagnostic services.
• Strong background in managing direct and distributor sales models in DACH, and also experience in Nordics / UK preferred.
• Proven ability to analyse markets, identify opportunities, and drive business growth.
• Exceptional leadership, communication, and negotiation skills.
• Fluent in English and German (both written and spoken).
• Comfortable working in a fast-paced, evolving environment.
• Must be based in the DACH region with extensive travel required.