Senior Director, Omnichannel Engagement - International

CSL Vifor; München; Vor Ort; EUR 150.000 - 190.000; Vollzeit

Zusammenfassung

CSL Vifor is seeking a global Omnichannel & Digital Strategy leader to shape and execute the international engagement strategy across the non-US region. You will partner with senior executives to accelerate growth and align cross-functional teams on a portfolio-wide omnichannel plan.

The role requires deep pharma experience, stakeholder leadership, and a track record building international programs; you will drive adoption of new systems, content, and metrics to optimize ROI across channels.

Qualifikationen

• Bachelor’s or Master’s degree in a scientific, technological or business field.
• 12+ years experience in the pharma/biotech industry with direct commercial experience or IT support of commercial.
• Strong interpersonal skills to quickly build rapport and credibility with senior leaders.
• Local knowledge of relevant business, legal, compliance, privacy, security, and regulatory requirements.
• Experience in international environments and with matrixed cross-functional teams.
• Excellent project management, stakeholder management, communication, and relationship-building abilities.
• Familiarity with global regulations and cultural nuances.
• Strong Change and Leadership skills.

Aufgaben

• Member of the Global Omnichannel & Digital Strategy Leadership team to set strategic direction and priorities.
• Co-create a cohesive omnichannel engagement strategy with international Marketing and regions.
• Set long-term roadmap for adoption of tools/systems/frameworks around omnichannel and commercial excellence.
• Translate senior leadership priorities into actionable omnichannel plans.
• Act as sparring partner/advisor to Marketing, Medical and Commercial heads.
• Partner with local and regional needs with global enablement functions.
• Build, lead, mentor and grow cross-functional team of senior specialists.
• Foster learning and professional development and culture of continuous improvement.
• Oversee rollout/adoption of new systems, tools and processes relevant to omnichannel.
• Ensure integration of content, channel, timing thinking and map customer journey.
• Design and optimize touchpoints across channels with ROI-focused KPIs.
• Drive change management and transformation initiatives.

Kenntnisse

Interpersonal skills

Cross-functional teamwork

Project management

Stakeholder management

Communication

Change leadership

Ausbildung

Bachelor’s or Master’s degree in a scientific, technological or business field

Jobbeschreibung

Looking to make a global impact? This high-visibility leadership role offers the opportunity to shape and execute CSL's omnichannel engagement strategy across the International region (ex-US) while partnering with senior executives to transform customer engagement and accelerate business growth across a diverse global portfolio.

Responsibilities:

Leadership & Vision

• Member of the Global Omnichannel & Digital Strategy Leadership team to set strategic direction and priorities
• co-create a cohesive omnichannel engagement strategy together with international Marketing as well as with regions across the full product-portfolio
• Set long-term roadmap for adoption of tools/systems/frameworks around omnichannel and commercial excellence (in collaboration with respective CoEs)
• Translate senior leadership priorities (Marketing, Medical, Commercial) into actionable omnichannel plans

Stakeholder Partnership

• Act as a sparring partner/advisor to Marketing, Medical and Commercial heads
• Partner with and Advocate for local and regional needs with global enablement functions (e.g. I&A, I&T, Business Excellence,…)

Team Leadership & Development

• Build, lead, mentor and grow cross-functional team of senior specialists that can deliver across the omnichannel spectrum
• Foster learning and professional development and promote a culture of continuous improvement, innovation and responsiveness

Implementation & Operational Execution

• Oversee successful rollout/adoption of new systems, tools and processes/frameworks relevant to omnichannel engagement
• Ensure integration of right content, right channel, right timing thinking
• Desing, map, optimize customer journey for different segments in alignment with Marketing, Medical,… ensuring that touchpoints across channels are coherent and act with KPIs focusing on ROIs
• Use state of the art transformation & change management

Budget & Resource Management

• Manage budget within responsibility and ensure to allocate resources (people, partners, tech,…) optimally and manage vendor relationships

Qualifications:

• Bachelor’s or Master’s degree in a scientific, technological or business field
• 12 plus years experience in the pharma/biotech industry, with direct commercial experience or IT experience in support of commercial
• Strong interpersonal skills to quickly build rapport and credibility with senior leaders
• Local knowledge of relevant business, legal, compliance, privacy, security, and regulatory requirements
• Multiple years' experience working in an international environment and with matrixed, cross-functional teams
• Excellent project management, stakeholder management, communication, and relationship-building abilities
• Familiarity with global regulations and cultural nuances
• Strong Change and Leadership skills
  

Different qualifications or responsibilities may apply based on local legal and/or educational requirements.

This role requires a minimum of 3 days per week onsite.