Senior Director, Marketing & Communications

Safran Passenger Innovations; Gilching; Vor Ort; EUR 100.000 - 140.000; Vollzeit

Zusammenfassung

A leading company in the in-flight entertainment sector is seeking a Senior Director of Marketing and Communications. This role involves shaping the brand strategy, leading a high-performing team, and enhancing market presence through innovative marketing initiatives. The ideal candidate will have extensive experience in marketing leadership, particularly within commercial aviation, and possess strong storytelling and public speaking skills.

Qualifikationen

• 15+ years of progressive marketing leadership experience in IFEC or commercial aviation.
• Proven success in brand strategy and global integrated marketing.

Aufgaben

• Own the global brand strategy and ensure consistent messaging across channels.
• Develop and execute an integrated marketing and communications strategy.
• Lead the planning and execution of the company’s presence at global events.

Kenntnisse

Leadership

Brand Strategy

Storytelling

Public Speaking

Marketing

Jobbeschreibung

Summary

The Senior Director of Marketing and Communications will lead and elevate our brand across all touchpoints in the fast-evolving in-flight entertainment and connectivity (IFEC) space for Safran Passenger Innovations (SPI). This role is responsible for the holistic management of the SPI, product, and employer brand — setting the direction for all marketing and communication efforts that drive awareness, differentiation, and engagement in the commercial aviation market.

The Senior Director of Marketing and Communications will be both a strategist and hands-on leader, building and mentoring a high-performing marketing and communications team, crafting a compelling brand narrative, and serving as a prominent ambassador for the company.

Core Responsibilities

· Own the global brand strategy for SPI, product, and employer branding while ensuring consistent messaging and visual identity across all channels and touchpoints

· Develop and execute an integrated marketing and communications strategy aligned with company goals, market trends, and customer insights

· Build, mentor, and empower a high-performing marketing and communications team, fostering a culture of creativity, accountability, and professional growth

· Support product marketing efforts by developing value propositions, documentation, creative assets, and sales enablement materials in collaboration with product line and sales teams

· Provide strategic direction for all creative assets related to marketing and communications, ensuring impactful visual and verbal storytelling

· Represent the company as a brand spokesperson and thought leader to the IFEC and broader aviation industry through media relations, public speaking, and event participation

· Lead the planning and execution of the company’s presence at global tradeshows, conferences, and events including logistics, booth design, lead generation, and post-event analysis

· Manage and optimize the global marketing and communications budget to maximize ROI and support business growth

· Collaborate cross-functionally with Sales, Product Line, Engineering, Human Resources, and Executive Leadership to ensure initiative alignment

· Drive co-marketing strategies and pre-sales initiatives with OEMs, airline customers, and strategic partners to enhance brand equity and market presence

· Oversee the selection, negotiation, and management of external vendors, creative agencies, and media partners

· 15+ years of progressive marketing leadership experience, ideally in IFEC, commercial aviation, aerospace, or technology

· Proven success in brand strategy, integrated marketing, and communications at a global level

· Demonstrated ability to lead and develop high-performing teams

· Strong understanding of product marketing, customer journeys, and industry-specific go-to-market strategies

· Deep experience with global tradeshow strategy and execution, including lead management and ROI tracking

· Exceptional storytelling, presentation, and public speaking skills

· Experience managing budgets and working with international stakeholders

· Ability to thrive in a fast-paced, cross-functional environment with global reach