Senior Director Brand Marketing

The Stepstone Group; Düsseldorf; Vor Ort; EUR 100.000 - 140.000; Vollzeit

Zusammenfassung

A leading company in the technology and AI sector seeks a Senior Director of Brand Marketing. This role involves strategic development and execution of brand initiatives across markets, driving awareness and engagement through innovative campaigns. Candidates should have extensive experience in brand marketing and a strong grasp of AI solutions to enhance brand processes.

Leistungen

30 days of holidays + Cultural Heritage Day and extra days for holidays

Company pension scheme

Life Assurance Cover

Job bike

Discounted parking or job ticket

Discounted Urban Sports Club membership

In-house gym

In-house barista

Dog-friendly office

Qualifikationen

• 10+ years of experience in Brand Marketing with B2C and B2B exposure.
• Proven ability to lead multidisciplinary teams.
• Familiarity with AI-powered marketing tools and techniques.

Aufgaben

• Own and evolve the global brand strategy to ensure market consistency.
• Design and implement integrated omnichannel marketing campaigns.
• Lead the implementation of brand marketing tools and frameworks.

Kenntnisse

Brand Strategy

Campaign Development

Team Leadership

Stakeholder Management

AI Integration

Data Analysis

Jobbeschreibung

As Senior Director Brand Marketing, you will lead the strategic development and execution of our brand across all touchpoints. You will position our company as a modern, tech and AI leader in our category, drive awareness and relevance across B2C and B2B audiences, and build scalable brand systems that create measurable business impact. A strong emphasis will be placed on integrating AI into brand processes to increase efficiency, insight, and creative impact.

Your Responsibilities

• Own and evolve the global brand and communication strategy, ensuring consistency across all markets and audiences
• Lead and develop high-performing teams across Ads & Media, Content Marketing & Insights, PR, Social Media, Design and Brand Evangelism
• Design and implement integrated omnichannel brand campaigns that drive awareness, consideration, and preference
• Build data-driven brand measurement frameworks (e.g. Google brand searches, brand visits, UBA, media KPIs etc)
• Integrate AI solutions across brand workflows – from campaign development to content creation and performance tracking
• Serve as a key business partner to B2B Marketing, Online Marketing, Product & Tech, Sales and Executive teams
• Act as a brand guardian and thought leader internally and externally
• Lead the implementation of brand marketing tools and platforms (e.g., AI-driven content engines, asset automation, brand consistency systems)

Qualifications

• 10+ years of experience in Brand Marketing, ideally with a mix of B2C and B2B, and proven leadership in high-growth digital environments
• Experience transforming brands in complex environments (e.g., platform, SaaS, or classifieds transitioning to SaaS)
• Strong knowledge of brand strategy, campaign development, channel orchestration, and brand governance
• Demonstrated ability to lead large, multidisciplinary teams with a focus on collaboration, innovation, and measurable results
• Track record of introducing and scaling AI-powered tools and processes in brand marketing (e.g., content automation, generative AI, campaign performance analysis, brand safety tools)
• Fluent in data and KPIs – from MMM to brand tracking to digital media analytics
• Excellent stakeholder management and communication skills – comfortable at C-level and with cross-functional teams
• Strong creative instinct paired with structured thinking and executional rigor

Additional Information

We’re a community here that cares as much about your life outside work as how you feel when you’re with us. Because your job shouldn’t take over your life, it should enrich it. Here are some of the benefits we offer :

• 30 days of holidays + 1 Cultural Heritage Day + 2 extra days for Christmas and New Year's Eve
• Company pension scheme
• Life Assurance Cover
• Job bike
• Discounted parking or job ticket
• Discounted Urban Sports Club membership
• In-house gym
• In-house barista
• And you can bring your dog to the office!

Our commitment

Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.