Senior Digital Strategist mfdiv

Dept; Berlin; Hybrid; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

Dept is seeking a Senior Digital Strategist for their Berlin office to develop content-driven solutions and optimize marketing strategies. The role involves collaboration with clients and stakeholders to enhance digital communications and ensure effective messaging across channels. Candidates should possess strong experience in digital marketing, content strategy, and data analysis, with proficiency in both German and English.

Leistungen

Flexible hybrid working policy

Lease bike options / JobRad

Health contributions through OpenUp

Monthly flexible package for digital services

Access to sustainable products at attractive deals

Social events and organized activities

Support for skill development through training

Global annual DEPT Cares Month for volunteering

Qualifikationen

• Experience in end-to-end planning strategies.
• Ability to translate business goals into actionable marketing objectives.
• C1 level proficiency in both German and English.

Aufgaben

• Develop strategic roadmap with eBay marketing leads.
• Map customers' journey for consistent messaging.
• Monitor content strategies and suggest optimizations.

Kenntnisse

Content Strategy

Digital Marketing

Data Analysis

A/B Testing

Email Marketing

Communication

Jobbeschreibung

This role is part of our Personalized Creative team. We create emotive yet conversion-focused ideas, products, and campaigns at scale and speed. Our specialty is hyper-personalized digital communications that change perceptions, shape new behaviors, and shift market share for our clients on eBay!

JOB PURPOSE

For our Berlin office, we are looking for a Senior Digital Strategist (div / f / m) who will own the development and delivery of content-driven solutions to business user and stakeholder problems. Alongside clients, the DE Account Director, other DEPT strategists, and content creators, you will:

KEY RESPONSIBILITIES

1. Work with eBay marketing leads to develop a strategic roadmap against outlined business objectives.
2. Map our customers' holistic journey to ensure consistent messaging throughout all communication channels and optimize onsite marketing.
3. Ensure consistent messaging and brand expression.
4. Work with clients to outline segmentation and communication strategies.
5. Map how onsite activity fits into the larger marketing mix to identify gaps and enhancement opportunities.
6. Develop strategic positioning for big campaigns and briefs.
7. Develop contact methodology and frequency recommendations when necessary.
8. Monitor content strategies to ensure creative follows the agreed-upon path.
9. Devise testing plans, evaluate strategy performance, and suggest pivots for optimization.
10. Act as a key collaborator and bridge between strategic and creative stakeholders.
11. Define and drive new initiatives to deliver against the eBay DE roadmap.
12. Develop business-critical initiatives such as testing plans and reporting tactics to ensure learnings are obtained.

WHAT WE ARE LOOKING FOR

1. Experience in end-to-end planning strategies.
2. Experience with content strategy and understanding of contact frequency best practices.
3. Ability to translate business goals into actionable marketing and communication objectives.
4. Knowledge of using data and insights to create profiles and personas for digital channels.
5. Understanding of A/B and multivariate testing methodologies.
6. Knowledge of best practices in email design and build.
7. Proven success in similar roles.
8. Experience in creating and optimizing user journeys, including automated journeys.
9. Channel expertise in email, web display, and social media, with an emphasis on innovation.
10. Understanding of digital marketing best practices.
11. Excellent presentation, written, and communication skills, as this is a client-facing role.
12. Inquisitive nature and eagerness to learn.
13. C1 level proficiency in both German and English languages.

WE OFFER

• Flexible hybrid working policy (2 days at the office depending on location).
• Lease bike options / JobRad and a €25 subsidy for the Deutschlandticket.
• Health contributions through the OpenUp platform.
• Monthly flexible package for digital food stamps, fitness providers, sport clubs, massage studios, internet costs, or public transport.
• Access to sustainable, healthy products at attractive deals through Future Bens.
• Social events and organized activities to connect with colleagues.
• Recognition as a Certified B Corp since 2021, and awards such as Agency of the Year at The Lovies and The Webby Awards.
• Opportunity to work with diverse clients of all sizes and industries.
• Support for skill development through training, development, and certifications.
• Global annual DEPT Cares Month for volunteering and supporting local charities.

WHO ARE WE

We are pioneers, always looking forward and creating tomorrow's innovations today. Born digital, we are a new agency model with deep tech and marketing expertise. We hire curious, self-driven, talented individuals who never stop innovating.

Our culture is big enough to provide global opportunities and benefits, yet small enough to care, invest in your growth, and give you autonomy to solve client problems worldwide.

DIVERSITY, EQUITY & INCLUSION

We are committed to creating an inclusive workplace where everyone has equal opportunities. We actively recruit, develop, nurture, and retain talented individuals from diverse backgrounds.

If you're unsure you meet all qualifications, apply anyway! We believe in giving everyone a fair chance to shine. Feel free to reach out to discuss any adjustments needed during the recruitment process.

Required Experience

Senior IC

Key Skills

Civil, Bidding, GIS, Capital Market, Cement, Agricultural

Employment Type

Full-Time

Experience

Years

Vacancy

1